Loewe Launches A Small-Scale Edition Of Its Iconic Amazona Bag

Designed for modern, on-the-go lifestyles, the compact Amazona 16 Square bag is the newest and smallest addition to LOEWE’s Amazona bag family.

The Amazona was originally launched in 1975 and inspired by a new wave of women entering the workplace, its practical style embodied new ideas on inclusivity and liberation. Relaunched in 2021 with a refined yet contemporary aesthetic, the line includes the larger scale Amazona 28 and 23, compact Amazona 19 Square and now welcomes the extra small Amazona 16 Square.

 With graphic squared proportions and a playful mini size designed to fit the essentials — a phone, keys and small wallet— the Amazona 16 Square offers small scale functionality and a casual, youthful vibe. The nappa calfskin leather edition arrives with a jacquard strap and is available in four colourways: Classic Black, Warm Desert, Avocado and Orange for a bold seasonal pop. The Anagram jacquard edition features a leather strap and is available in Navy, Tan and Green.

A key piece in the Fall Winter 2022 women’s precollection, the Amazona 16 Square features in the latest campaign by photographer Juergen Teller. Captured around the world alongside a stellar cast of interesting individuals, it appears on actress Tang Wei on model Kaia Gerber in the bath and in nature with actress and singer Jessie Buckley.

Jessie Buckley by Juergen Teller

Tang Wei by Juergen Teller

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing. Follow @ssilifeph on Facebook and Instagram for more information.