LOEWE Introduces Théodore Pellerin as New Brand Ambassador
LOEWE announces Théodore Pellerin as its newest brand ambassador — the first male talent to join the House under the creative direction of Jack McCollough and Lazaro Hernandez.
For Pellerin, the appointment is defined by affinity. “For me, becoming a LOEWE ambassador is more about alignment than representation,” he says. “I’ve always been drawn to working with people I genuinely admire and with whom there’s a shared sensibility. LOEWE feels like a place where intelligence and curiosity come first. It’s a House that gives space to personal voice, and that makes the relationship feel natural and meaningful rather than performative.”
A Canadian actor whose work moves easily between independent cinema and larger productions, Pellerin has collaborated with directors including Ari Aster, Eliza Hittman, Xavier Dolan and Sophie Dupuis, shaping a body of work marked by nuance and restraint. Recently nominated for an Independent Spirit Award for Alex Russell’s Lurker and recipient of the Louis Roederer Foundation Rising Star Award for Pauline Loquès’s debut feature Nino — for which he also received a César Award nomination — he continues to navigate film, television and stage with a quiet magnetism. He has recently wrapped Nicole Garcia’s Milo opposite Marion Cotillard and is currently shooting Tom Ford’s Cry to Heaven in Rome.
What Pellerin recognises in LOEWE is its unique approach to craft. “There’s a real attention to detail, to the hand, to the time things take. That feels very close to acting.” His own practice unfolds through precision and immersion — through sustained attention, recalibration, and the willingness to sit with uncertainty until something true surfaces. “A lot of the work happens quietly, behind the scenes, but it’s what gives depth and meaning in the end.” Structure, without stiffness. Lightness, without ease. “I’m also drawn to the balance LOEWE has between rigour and playfulness — a seriousness about craft without heaviness. That’s something I try to seek in my own work as well.”
For McCollough and Hernandez, this balance is exactly where the resonance lies. “Acting, like craft, truly vibrates when all the hard work behind it dissolves — when the effort disappears and a certain playfulness comes through,” they say. “These are the qualities we recognize in Théodore’s way of bringing characters to life.” They point to his personal timbre, his willingness to experiment, his instinct to embrace possibility — qualities that mirror the way they envision shaping the House. “This natural affinity is something we can’t wait to explore more.”
As LOEWE enters this new chapter under McCollough and Hernandez, that shared openness — to experimentation, to dialogue, to possibility — feels less like an announcement than a natural conversation. In Théodore Pellerin, they recognise a presence both thoughtful and instinctive, grounded yet exploratory — an actor whose approach reflects the values the House continues to shape and express.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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Email: customerservice@ssigroup.com.ph
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