LOEWE Holiday's Collection Is An Artisanal Exploration With Suna Fujita
Joyful color, whimsical details, and shimmering metallics arrive for the festive season, in a magical Holiday collection that celebrates superlative materials and meticulous craft.
This season, Creative Director Jonathan Anderson has reprised LOEWE’s collaboration with Kyoto-based ceramist duo Suna Fujita, with the husband and wife team creating a new series of original illustrations and ceramics, traveling through childlike dreamscapes. Playful creatures–from the depths of the ocean to verdant meadows and the far reaches of outer space –become main characters on bags, ready-to-wear, and accessories. An octopus and a squid dance around Flamenco and Hammock bags, and a magnificent whale glides over Puzzle and Pebble Bucket bags, all crafted in intricate leather marquetry and aquatic colour palettes. Hopping bunnies and mischievous hamsters adorn signature bags in earthy and verdant hues. The same sweet animals are brought to life across small leather goods, straps, pouches, and soft accessories with embroideries, graphic prints, and sparkling crystals.
Elsewhere Puzzle and Flamenco bags, debut in new materials including tactile deerskin, vibrant knit, and metallics. In ready-to-wear sumptuous coats, puffer bombers and workwear jackets become the ultimate statement pieces; soft nappa calf and shearling bring an enveloping cosy texture to the season’s outerwear. For women, fluid dresses and festive iterations of the Petal Bow shoe in metallic calf or rhinestones and the Toy line in silver nappa add a sleek sensuality after dark.
Echoing the spirit of the collection, LOEWE’s holiday campaign is a celebration of imagination and craft; handmade scenes will bring the collection’s whimsical characters to life in animated
and transportive festive windows complete with twinkling lights. Mesmerising holiday facades and a handcrafted, mechanical puppet film, draw inspiration from fantasy, memory, and the wonders of the natural world. Seasonal pop-ups will also celebrate the collection at selected LOEWE stores and department stores.
About Suna Fujita
Suna Fujita is a Kyoto-based ceramic studio founded in 2005 by artists Shohei Fujita and Chisato Yamano. Known for their hand-painted miniature scenes on ceramic plates, tea bowls, cups, and chopstick rests, Suna Fujita creates intricate stories of animals, plants, and imagined landscapes, each drawing inspiration from fantasy, memory, and the wonders of the natural world.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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