Loewe Launches FW24 Precollection Campaign By Juergen Teller
Scales and proportions are on the mind of LOEWE’s creative director, Jonathan Anderson, of late: big and small, high, and low; points of view defining perceptions, and perceptions drawing silhouettes. The Fall/Winter 2024 precollection campaign extends this play of ratios from clothes-making to image-making. Shot amongst the miniaturized scenarios of Bekonscot Model Village, the world’s oldest original model village, built in 1929, it features a varied cast of artists and creatives: the ever-evolving community that gathers around LOEWE, which this season features Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake, as well as a special guest appearance by Jonathan Anderson’s nephew, Alfie Anderson.
Photographed once again by Juergen Teller, the campaign reiterates Teller’s unapologetic way to see LOEWE: at once raw and amusing, direct and introspective, with a sense of hyperbole and a sculptural approach to poses. The images are set within the downsized yet fastidiously precise architectures of Bekonscot and emanate a sense of familiar wonder. The childish playfulness of the situations is offset with the dry, puzzling expressions of the subjects. Sophie Wilde leans against the walls of a castle, holding a denim version of the Squeeze bag in her hand. Alison Oliver sinks in a pond, or stands within a fortress, showing off the Flamenco Purse. Enzo Vogrincic barely balances over the railway tunnel, suited in corduroy and holding the Flamenco Backpack. Lesley Manville has her hands occupied with a giant sunflower and the Squeeze bag, while 070 Shake looks at the camera with a miniature deer placed on top of her head. Poses and situations are both crude and whimsical, reflecting and augmenting the lines of the LOEWE Fall Winter 2024 precollection, a mix of cropped and stretched-out shapes, outsized bows, and sculptural draping, with iconic LOEWE bags, such as the Puzzle and the Hammock. The Puzzle Fold tote, the Flamenco Purse, and the Squeeze bag come in malleable, soft iterations, and pictured as still lifes in miniature settings to highlight scale. Juergen Teller’s eye brings a documentary feel and dry humour to the endeavour, further positioning LOEWE as a visual language rooted, with a dash of magic.
ABOUT THE TALENTS
ALISON OLIVER
Irish actor Alison Oliver starred alongside Barry Keoghan and Jacob Elordi in Emerald Fennell’s BAFTA-nominated film Saltburn. Named one of Variety’s 10 Actors to Watch in 2023, she also led the TV adaptation of Sally Rooney’s debut novel Conversations with Friends. She was nominated at the Irish Film and Television Awards (IFTAs) for Best Actress in a Lead Role–Drama. She will next be seen alongside Jude Law and Nicholas Hoult in The Order.
ARCHIE MADEKWE
Last year actor Archie Madekwe starred in Emerald Fennell’s Saltburn, led Neill Blomkamps’ Gran Turismo, and was announced as one of Variety’s 10 Actors to Watch. He has worked with filmmaker Ari Aster twice in the folk horror film, Midsommar and Beau is Afraid. He is currently shooting Lurker, directed by Alex Russell. He made his West End debut in Edward Albee’s controversial play The Goat, starring alongside Damian Lewis and Sophie Okonedo straight after leaving LAMDA in 2017.
DAN LEVY
Dan Levy is a multi-hyphenate Emmy award-winning creator, who has established himself as a Hollywood mainstay with his vibrant and comedic stories. He recently directed Netflix’s Good Grief, which he also wrote, produced, and starred in alongside Ruth Negga and Himesh Patel. He is best known for his work on Schitt’s Creek, which he co-created with his father, Eugene Levy. The series garnered 165 nominations throughout its history, including nine Emmy wins for its sixth and final season, to become the most-awarded comedy series in a single year.
ENZO VOGRINCIC
Actor Enzo Vogrincic began his professional development in 2016 as a theatre actor. In 2018 he made his first foray into the cinematic world in La noche de 12 años and the short film Yi (El Río que no se corta). In 2020, he starred in the film 9 and the short film Noctilucas. In 2023, he premiered La Sociedad de la nieve at the closing of the Venice Film Festival, a film that won countless awards and was nominated by Spin for Best International Film at the 2024 Academy Awards.
KIT CONNOR
Actor Kit Connor is best known for his lead role in Heartstopper, with the third season set to launch in autumn on Netflix. This autumn will also see Connor voice a role in The Wild Robot alongside Lupita Nyong’o, Pedro Pascal, and Bill Nighy and play Romeo in Sam Gold’s Broadway production of Romeo & Juliet alongside Rachel Zegler. He will film a leading role in Ray Mendoza and Alex Garland’s new film for A24, Warfare alongside Charles Melton and Joseph Quinn.
LESLEY MANVILLE
Actor Lesley Manville is arguably best known for her Academy and BAFTA-nominated role in Paul Thomas Anderson's Phantom Thread. Her titular role in Mrs Harris Goes to Paris earned her a Golden Globe nomination for Best Actress and her long-time collaboration with Mike Leigh includes projects such as Another Year and All or Nothing. She received a BAFTA nomination for her role as Princess Margaret in Netflix’s The Crown. Upcoming projects include Luca Guadagnino’s Queer, opposite Daniel Craig. She was honored with a CBE in 2021.
SOPHIE WILDE
AACTA winner and BAFTA Film nominee, Sophie Wilde, most recently appeared on our screens as the lead in Talk to Me for A24. Sophie won the AACTA for ‘Best Female Lead’ and was nominated for BAFTA’s EE Rising Star Award. She will next appear in Baby Girl, alongside Nicole Kidman and Harris Dickinson. In addition, Sophie recently led in Everything Now and was featured in Boy Swallows Universe, opposite Phoebe Tonkin. Further onscreen credits include You Don’t Know Me, Tom Jones, The Portable Door, and Eden.
070 SHAKE
Boundaryless New Jersey artist 070 Shake crafts uniquely nocturnal songs, full of the frayed emotions that crop up during late nights spent alone with your thoughts. Since signing to GOOD Music in 2016, she’s appeared on hooks for rappers Kanye West, Nas, and Pusha T, bringing her piercing lyrics to powerful rap songs. Her debut EP Glitter was followed by her first album Modus Vivendi in 2020. Her sophomore album, You Can’t Kill Me, is a manifesto about emotional investment, co-dependency, and withdrawal.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall at NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.