Introducing The Flamenco Purse

With a softly gathered silhouette and leather-woven donut chain, the Flamenco Purse is a supple and lightweight bag introduced for Spring/Summer 2024. Part of a new generation of luxurious and mellow ruched nappa lambskin bags, the distinctive and tactile design showcases the enduring skill and innovation of LOEWE artisans.

First launched in the 1980s and redesigned by creative director Jonathan Anderson in 2015, the Flamenco is defined by the ‘Flamenco skirt’ effect created when its coiled knots are pulled to cinch the bag closed. The Flamenco Purse reimagines these signature details, with two panels of buttery leather and no raw edges, giving the bag a sensual silhouette that hugs the body when worn. 

Each bag is finished with a donut chain strap that is threaded by hand with tonal tubular leather and finished with a jewel-like pebble. An additional tubular leather strap is adjustable using the coiled Flamenco knots. The versatile Flamenco Purse—and its mini sibling—can be carried as a clutch, shoulder bag, or worn crossbody. For SS24, both the Flamenco Purse and the Flamenco Purse Mini are available in Black, Dark Burgundy, Sahara, and Emerald Green.

The Flamenco Purse appears in the Spring Summer 2024 campaign, photographed by David Sims and featuring LOEWE Global Brand Ambassadors Taylor Russell and Yang Mi, as well as the newest Brand Ambassador to join the LOEWE family, Lim Ji-Yeon. The three women are depicted in a domestic vignette that cues the well-known, confrontational iconography of the artist Lynda Benglis. A short film, ‘Making the Flamenco Purse’ documents the details of each craft process required to bring the bag to life, from the stitches made by artisans on each bag to the donut links used to construct each chain strap.

The Flamenco Purse launches on February 22 in stores and on loewe.com

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.