Loewe Presents: Decades Of Confusion Starring Dan Levy And Aubrey Plaza
Wigs, buzzers, iconic fashion, and wrong answers: LOEWE’s latest film release plays on the endless confusion around its name with a one-of-a-kind spelling bee.
After a series of campaigns on how to say LO-WEH-VAY, the brand’s tongue-in-cheek exploration of its name turns to how to spell it, with Decades of Confusion. The film, directed by Ally Pankiw and written by Dan Levy, stars Levy as the exasperated judge of a national spelling bee from 1971 to the present day, with Aubrey Plaza taking to the stage as an array of characterful contestants from each era.
With the help of iconic pieces from the LOEWE archive, as well as award-winning hair stylist and ‘wig maestra’ Michelle Ceglia, Plaza is transformed from a nervous first contestant with 70s curtain bangs and oversized glasses to glamorous and bold 80s Miami style. Next, she’s a 90s Texan socialite with an Amazona bag, followed by an up-to-date fashion fan in the car-shaped dress from LOEWE’s FW22 runway.
With impromptu moments, deadpan delivery, and colorful styling, Decades of Confusion is unmistakably LOEWE.
ABOUT THE TALENTS
DANIEL LEVY
Daniel Levy is a multi-hyphenate Emmy award-winning creator who has built his career telling vibrant and comedic stories, establishing himself as a Hollywood mainstay. Levy recently made his directorial debut with Netflix’s Good Grief, which he wrote, produced, and starred in alongside Ruth Negga and Himesh Patel. Levy is best known for his work on one of the most beloved shows on television, Schitt’s Creek, which he co-created with his father, Eugene Levy. The series garnered countless awards over the years and an impressive total of 165 nominations throughout its history, including nine Emmy wins for its sixth and final season, breaking major records to become the most-awarded comedy series in a single year.
AUBREY PLAZA
Aubrey Plaza recently made her stage debut in the Off-Broadway production of Danny and the Deep Blue Sea, opposite Christopher Abbott. Previously, she starred in the second season of Mike White’s The White Lotus, which garnered her Emmy and Golden Globe nominations as well as a SAG Award as part of the cast ensemble. Additionally, she starred in and produced the acclaimed feature, Emily the Criminal. Plaza will next star in Francis Ford Coppola’s Megalopolis and Megan Park’s Sundance breakout, My Old Ass. Plaza is currently in production on Legendary’s Animal Friends alongside Ryan Reynolds, Dan Levy, and Jason Momoa and will next begin production on Ethan Coen and Tricia Cooke’s dark comedy, Honey Don’t! opposite Margaret Qualley and Chris Evans.
Link to video: https://www.loewe.com/eur/en/stories/how-to-pronounce-loewe.html
For more information on LOEWE please go to www.loewe.com
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.