LOEWE Announces New Global Brand Ambassador, Taeyong
LOEWE is pleased to announce K-pop sensation TAEYONG as a new Global Brand Ambassador. Known for his unique personal style and love of fashion, TAEYONG has been a long-time supporter of LOEWE’s innovative design and craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staples for a contemporary fashion-forward look. Marking his new global role, TAEYONG will be attending LOEWE’s upcoming SS24 men’s runway show in Paris.
Creative director Jonathan Anderson says: ‘I’m delighted to welcome TAEYONG to the LOEWE family. He has a special connection to the brand, having admired and worn LOEWE for a long time, and we love his idiosyncratic style. With TAEYONG’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.’
TAEYONG says: ‘It’s a real honor to be a LOEWE Global Brand Ambassador. I’ve been a huge fan of LOEWE, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with LOEWE.’\
About TAEYONG
TAEYONG debuted in 2016 as a member of the K-pop group NCT and has established himself as an all-rounder artist with his outstanding performance skills, engaging vocals, and visuals. As part of NCT, NCT 127, and NCT U, he has conquered various global charts with hits including ‘2 Baddies’, ‘Sticker’, ‘Kick it’, ‘The Seventh Sense’, ‘BOSS’ and ‘Baby Don’t Stop’, and has gained worldwide popularity with his wide range of music styles and and various transformations. He released his first solo album ‘SHALALA’ on June 5, having worked on the songwriting and composition and capturing his emotions to the fullest. As a result, çit was loved by fans around the world, reaching No. 1 on the iTunes Top Albums Chart in 31 regions, No. 1 on the iTunes Albums Chart worldwide, and No. 1 on the QQ Music Digital Album Sales Chart in China. The title track ‘SHALALA’ also reached No. 1 on the iTunes Top Songs Chart in 14 regions and skyrocketed to No. 1 on the real-time chart of Japan’s local platform AWA.
For more information on LOEWE new Global Brand Ambassador visit loewe.com
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