LOEWE Announces Spike Fearn As Brand Ambassador
LOEWE welcomes Spike Fearn as its newest brand ambassador, joining the House under the creative direction of Jack McCollough and Lazaro Hernandez.
Born in Leicestershire, Fearn belongs to a generation of British actors who have quietly redrawn the boundaries of what screen presence can mean. Trained at the Television Workshop in Nottingham, he arrived in the industry not through formal gatekeeping but through instinct. A people-watcher since childhood, he is drawn to the raw humanity he finds in characters that feel lived-in rather than constructed. His early credits span Charlotte Wells' Aftersun, Marley Morrison's Sweetheart, and Fede Álvarez's Alien: Romulus – produced by Ridley Scott – for which he was named among Screen International's Stars of Tomorrow in 2024. The same year, he appeared in Sam Taylor-Johnson's Amy Winehouse biopic Back to Black, alongside Jack O'Connell and Eddie Marsan.
Fearn has since demonstrated a conscious drive towards creative growth and variety. He took on his first leading role this year in Finding Emily, Alicia MacDonald's romantic comedy for Working Title and Focus Features – a performance that revealed his talent for comic tenderness, as much as his musical ability. In James L. Brooks' Ella McCay, he starred alongside Emma Mackey, Jamie Lee Curtis, Woody Harrelson and Ayo Edebiri, offering an impressively layered performance as Casey. Currently, Fearn is filming Gavin O'Connor's Running for Apple Original Films, in which he plays a homeless high school prodigy outrunning his past. He is also set to appear in Alice Birch's Sweetsick, an upcoming Searchlight Pictures feature starring Cate Blanchett.
What connects Fearn to LOEWE is a particular quality of attention – undaunted, forward-moving, grounded in a curiosity that is as rigorous as it is instinctive. He has described his approach as one of permanent readiness: committed to finding the complete humanity of a character, and to arriving on set without a predetermined answer. It is a spirit of daring and openness that recognises the most ambitious work as that which refuses to repeat itself.
"I want to keep chasing people who are really far away from me," Fearn has said of the roles he seeks out. "I never want to be shoved into a box. I want to bend it and see what happens – and if that means falling on my face, I'll fall now." "Spike carries something rare," say Jack McCollough and Lazaro Hernandez. "A working-class kid from the Midlands who has moved through grief, horror, comedy and romance without once flinching – and who brings to each something entirely unresolved. That live quality is what we look for."
The collaboration with Spike Fearn is, in this sense, entirely of a piece with what LOEWE stands for under Jack McCollough and Lazaro Hernandez: a conviction that craft has no finish line, and that the most meaningful work is born of the courage to explore beyond the familiar.
About LOEWE
Founded in Spain in 1846, LOEWE is the second-oldest luxury fashion house in the world. Since 2025, the House is under the creative direction of Jack McCollough and Lazaro Hernandez, guided by a rich artistic sensibility and an imaginative exploration of craft. This new chapter builds on core sensibilities of LOEWE: an intellectual and playful approach to fashion, the vibrant spirit of Spanish lifestyle, and unmatched leather expertise.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI