LOEWE Announces Phuwin As Brand Ambassador
LOEWE welcomes Phuwin as its newest brand ambassador, joining the House under the creative direction of Jack McCollough and Lazaro Hernandez.
Born in Bangkok in 2003, Phuwin is a Thai actor and singer signed with GMMTV. He first drew wide recognition for his leading role in Fish upon the Sky and has since become one of the region’s most closely followed screen talents through the series Me and Thee, among GMMTV’s biggest recent successes, with a following that extends across Asia.
What connects Phuwin to LOEWE is a curiosity with no ceiling. Trained as an engineer, he has since moved through acting, singing, and songwriting, treating each as fresh creative terrain. It is this appetite for exploration that resonates with the House’s own ethos, where deep craft knowledge meets bold innovation.
“What I admire most about LOEWE is their dedication to true craft – in a fashion world that moves so quickly, they still choose to make things by hand, balancing history with a modern perspective,” says Phuwin. “You can feel how much care and time the artisans put into every piece, and that inspires me to work that much harder at my own craft.”
“What struck us about Phuwin is how naturally he moves between mediums,” say Jack McCollough and Lazaro Hernandez. “Acting and music — all of it comes from the same place of genuine engagement. That’s something we try to bring to our own creative process – and it means something to feel that same echo in the people who inspire us.”
About LOEWE
Founded in Spain in 1846, LOEWE is the second-oldest luxury fashion house in the world. Since 2025, the House is under the creative direction of Jack McCollough and Lazaro Hernandez, guided by a rich artistic sensibility and an imaginative exploration of craft. This new chapter builds on core sensibilities of LOEWE: an intellectual and playful approach to fashion, the vibrant spirit of Spanish lifestyle, and unmatched leather expertise.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI