Lacoste Celebrates The 15th Anniversary Of Its Foundation
The Lacoste Foundation is celebrating fifteen years of commitment to youth. Created in 2006, the Foundation has helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50 associations in 22 countries. The Lacoste Foundation is committed to transmitting the values of sport, which are real levers for social and professional emancipation. Today, the Foundation is becoming fully integrated into Lacoste's CSR approach and is extending its actions to improve the living conditions of local communities.
Placed under the aegis of the Fondation de France, the Lacoste Foundation works alongside partner associations to help young people from disadvantaged backgrounds or with disabilities by supporting their social and professional integration through programmes combining sport and education. The support provided by the Lacoste Foundation is the result of the legacy passed on by René Lacoste, who was not only a pioneer in fashion sport, but also in terms of social commitment.
Actions extended to Lacoste's ambitions in favour of local communities
Strengthened by this heritage, Lacoste is fully committed to continuing these solidarity actions in favour of young people and has decided to give them greater resonance by committing itself to supporting the communities surrounding the company's supplier partners. In this context, the Foundation actively contributes to improving the living conditions of local communities through education, environmental preservation and health projects. In this way, the Foundation supports local projects that directly benefit the population. These projects, which are spread over several years, are characterised by the Foundation's and the brand's desire to improve the living conditions of these communities in the long term, whether through the acquisition of new know-how or through local socio-economic development.
By 2025, the Foundation plans to intensify its commitment by broadening its scope of intervention to include 15 additional countries, by supporting 50 community projects and 100 new youth projects.
The "Durable Elegance" approach, the common thread of Lacoste's commitments
All of the Lacoste Foundation's commitments are part of Lacoste's global CSR approach unveiled in 2021: "Durable Elegance", which formalises the ambition and CSR actions implemented by the company over the years. This approach is made up of two parts that cover the brand's commitments:
- Societal: Making equal opportunities a reality
- Environmental: Bringing the principles of the circular economy to life
“I am particularly proud that the commitments initiated by my grandfather and founder of the brand, René Lacoste, are being perpetuated and intensified within the Foundation, which has new ambitions to support young people and communities even more. Transmission was dear to my grandfather and this is why we work on a daily basis within the Foundation, in collaboration with our partner associations.”
“The Lacoste Foundation is an integral part of our CSR commitments underpinned by our global Durable Elegance approach. Elegance is particularly meaningful at Lacoste and goes far beyond chic clothing. It is a way of acting, with respect and humility. It is by relying on these values that we are committed, within the Foundation, to making equal opportunities a reality.”
Laure Delaporte, Cofounder of Life Project 4 Youth, a federation whose mission is the development of innovative solutions for the professional and social inclusion of young people from extreme poverty and victims of exclusion and with which the Foundation is involved in the Philippines: “LP4Y believes that all Young people have potential, and that empowering them with an entrepreneurial mindset will make them actors of their lives. By supporting us, Lacoste Foundation contributes to an inclusive, sustainable and prosperous world.”
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc., and is also located at Central Square in Bonifacio High Street Central, Alabang Town Center, City of Dreams, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 5, Newport Mall, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Solaire, Trinoma, UP Town Center, Waterfront Cebu, Ayala Center Cebu, Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessories is located at Glorietta 4; Lacoste Sport at Ayala Center Cebu; and Lacoste Footwear at Alabang Town Center. Visit lacoste.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.