Jimmy Choo Unveils Spring 2024 Campaign

18th January 2024 – Jimmy Choo travels to Ibiza for the Spring 2024 campaign, featuring model Vivienne Rohner. Statement Glamour is the season’s raison d'être, focusing on a powerful lineup of assertive shoes and accessories that command attention, delivering glamour from day to night. Modern monochromes and graphic applications are playful yet confident. The Jimmy Choo Drop Heel evolves with sleek micro-heel slingbacks and strappy sandals. Vivienne embodies the confident and empowered mood of the Jimmy Choo woman with her magnetic presence and effortless style.

Vivienne Rohner

The signature Jimmy Choo AVENUE motif - a dynamic journey interpreted as the house’s distinctive matelassé across accessories and footwear, evolves into a modern graphic, executed in contrasting colours. In powerful monochrome, these angular patchworks animate the surface of the BLAKE knee-high boot – featuring a sharply pointed toe and slender wedge heel - the AVENUE QUAD and the AVENUE SOFT SHOULDER, which relaxes the style, in a single, buttery tonality. This new, modern take on the classic notion of two-tone, is also highlighted on the vibrant AZIE block heel sandal, juxtaposing sky and navy blue. The DROP HEEL, first introduced for Winter 2023, continues its evolution - commanding attention, the heel becomes the focal point on the sleek, minimal AMOS sandal and the AMEL 50mm slingback.

Mi-Yeon

Complimenting the Spring 2024 Campaign, Korean K-Pop sensation, and Global Brand Ambassador Mi-Yeon was photographed on location against the refined elegance of Milan. Mi-Yeon dominates the lens, showcasing spotlight-stealing shoes and accessories that capture statement glamour; the collection’s central theme. Mi-Yeon serves as Jimmy Choo's muse for the season, bringing to life the brand’s playful and fearless spirit with a series of short films, transmitting the confident energy of the Jimmy Choo house.

Shot by Stas Komarovski on location in Ibiza and Milan.

In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.