Jessica Spring/Summer Collection 2020 Mythical Blossom
To celebrate the arrival of 2020, JESSICA presents a romantic adventure in Italy through the creation of the Spring/Summer fashion collection, inspired by the magnificent gardens in the capital of artistic masterpieces from the Renaissance period and mythology.
Praised as the capital of art, Florence is the origin of the Renaissance. Two of the most iconic paintings kept in the Uffizi Gallery are Primavera and Birth of Venus, painted by Italian artist Sandro Botticelli in the 1480s. In particular, Flora, in a floral dress, standing next to the goddess Venus, must be the most appealing figure to fashionistas. Regarded as the goddess of flower, youth and joy in Roman mythology, her symbolization of vitality is analogous to the praise for women. Ancient Romans celebrated the Floralia, a festival for Flora, with flowers, drinks and performances during the blooming season. Even now, there are flower shows in Europe that named after the Floralia. For this reason, JESSICA wishes to incorporate the aesthetic of Flora as a blessing for all modern women who are passionate about fashion and life to begin this new decade.
Through Botticelli’s exquisite brushwork, Flora, with her long wavy hair, is wearing a Renaissance ivory dress full of delicate flowers and floats in the wind with the flowers. This romantic image of Flora marked an influential definition to classic female beauty. Although the complication of a Renaissance opulent garment is simplified after centuries, the elegant elements, such as embroideries, puff-sleeve, ruffles, empire waistline and sheer layering, can always be recreated as an easy-wearing retro dress under modern textiles and sophisticated craftsmanship. JESSICA strongly believes that a one-piece dress is the best garment to adorn a women’s hourglass and femininity. Paying tribute to the “New Look” full dress launched by Christian Dior in the 1940s, this season’s new dress silhouette is designed to have a higher slim fit waistline and fuller hem. Midi and maxi lengths are also back in style for day to evening occasions.
Flora Unveiled by Zephrys, another masterpiece drawn by Queen Victoria’s drawing master Richard Westall in 1807, was auctioned as a valuable antique. Its Flora garden with flowers in full bloom is painted in the romantic Rococo style. Let JESSCIA guide you through the Italian gardens to explore the inspiration behind our floral dress designs. Four compelling gardens: Bardini Garden, Boboli Garden, Rose and Iris Garden, all located next to Piazzale Michelangelo, right opposite the gallery and Arno River. Numerous flowers in the gardens flourish across Spring and Summer, including hibiscus, iris, lily, poppy, viola, bougainvillea, daisy and rose, to name a few. They intertwine with the delicate trees, inspired the plentiful natural motifs in the Spring/Summer collection. Making use of techniques like printing, knitting and JESSICA’s most iconic embellished embroidery, the charming motifs are skillfully realized on luxurious fabrics of tweeds, lace, organza, chiffon and more. A few signature dresses in the new collection even created in multiple layers of sheer fabrics and embroidery lace simultaneously are done to create graceful layering.
The main hues for the entire Spring/summer collection surround Florence’s dreamlike sunset pink palette, decorated with rose pink, rosewood red, bright red and peachy orange, the feminine pink tone elicits a sweet charisma. A pink organza sleeveless fared dress full of pastel floral embroideries embellished with matt sequins, made by exquisite craftsmanship, surely brings out your inner angelic charm. Also, stark contrasts between neutral black and white, similar to background of an oil painting, elevates a classy look. Select a red/white hibiscus on a black devoré lace flared dress with transparent striped lining to adopt this style. This season, delicate thoughts are devoted to lace patterns. Such as long sleeve black/white guipure lace bodice pleated maxi dress, its artful patterns mirror the artistic stained glass of the Florence Cathedral. An ivory dress embellished with apple green/yellow poppies on two sides, adorned with crochet lace replicates a subtle honey hive.
The dark green geometric marble bands on the exteriors and countless golden murals present in most cathedrals shaped the exceptional Florence scenery. The color of marble is brightened up by different shades of trees, composed of green hues, gold and linear structure pleats that create a sense of sophisticated modernity. Show your style by putting on the gold abstract lily embroidered black dress, with tiny pleats on two sides to make a contrasting effect, or opt for a metallic green/black ombre pleated knit skirt that can be seamlessly matched with any top in the collection, completing an elegant daytime look.
Exploring the Wildlife Sanctuary in Italy after leaving Florence is another great opportunity to search for fashion insights. Inspired by elephants, zebras, giraffes and more, ornamented with motifs of tropical plants and variety of geometric shapes, is a colorful print on a belted wrap midi dress, accentuating the vibe of a summer vacation. Alternatively, the blue hue of the Mediterranean sky printed on a minimalistic pleated dress in lightweight crepe chiffon is an airy option for summertime. Various ranges of knitted and lace cardigans, with embellished buttons or tie details, is offered for easy mix and match with the dresses.
Florence and the Renaissance are both distinct cultural heritages that never stop inspiring. JESSICA wishes to bring you a Spring/Summer collection 2020 full of vintage and contemporary aesthetics, allowing fashionable ladies to reinterpret her own Flora style of beauty in the modern time.