Introducing The New Swarovski Power Collection, Empowering Women To Be Brilliant
Reinforcing the brand’s commitment to support the empowerment of women all over the world, Swarovski is proud to unveil its bold new Swarovski Power Collection and campaign.
The Swarovski Power Collection of dazzling bracelets takes the stacked bracelet trend to the next level by positioning itself as the must-have empowerment accessory for every modern woman’s wardrobe. Swarovski’s Creative Director Nathalie Colin explains her inspiration for this exciting range, “Today, a piece of jewelry is not just a fashion accessory. It means so much more to women – it is an expression of identity, a confidence booster, and, I believe that confidence can be amplified by what you wear. Women are truly a force to be reckoned with, and the Swarovski Power Collection is a symbol of this. This new collection is one that truly transforms, and that's brilliantly liberating.”
COLLECTION POWER PICKS
The shiny bracelets, available in three styles and multiple of-the-moment tones, send a clear message of confidence - a brilliant expression of modern-day power dressing. Women can choose to wear and stack the bracelets in ways that express their style, empowering them from day to night no matter who, where or what they encounter.
SWAROVSKI POWER COLLECTION SLAKE BRACELETS
The iconic and ever-popular Swarovski Slake bracelet evolves for the FW19 season as the talking piece for the Swarovski Power Collection. Clear Crystal, Crystal Golden Shadow and Jet Hematite shades lend sophisticated sparkling power to any occasion, day or night. Wrap bracelets in Crystal Silver Night, Scarlet and Montana crystal tones bring a much-needed color injection to everyday looks. High shine styles in vibrant Amethyst and Emerald colors add playfulness and power to even the simplest of outfits.
SWAROVSKI POWER COLLECTION CORD BRACELETS - WITH EVIL EYE SYMBOL
The brand shines a new light on the symbolic evil eye symbol in the brilliant of ways. Swarovski crystals bring sparkle and playfulness, while the cord bracelet ensures this design is perfect for everyday wear.
SWAROVSKI POWER COLLECTION CORD BRACELETS – WITH SWAN SYMBOL
Swarovski crystal pavé detailing brings to life a silhouette that evokes the Swarovski swan symbol and elegant wrap bracelet cord for a refined and glamorous finishing touch.
ABOUT THE CAMPAIGN
The brand celebrates the launch of the collection with a new TV campaign that features a strong female lead. The Swarovski Power Collection bracelets are her sparkling superpower, and when wearing them there is no doubt she is in charge - from office to evening and every moment in-between. With this campaign, Swarovski is once again putting the spotlight on the next generation of female leaders, inspiring women to have the power to express themselves and succeed in every aspect of their life.
Since 1895, Swarovski has created collections that excite and empower, and the Swarovski Power Collection is no exception. The precision-cut Swarovski crystals that adorn each wrap bracelet catch the light as well as the imagination of the women who wear them.
The Swarovski Power Collection TV campaign will launch in July and women will be able to find their perfect power in Swarovski boutiques and on swarovski.com from September 2019.