Introducing Isla Johnston as New Brand Ambassador

LOEWE welcomes actor Isla Johnston as the first Brand Ambassador under creative directors Jack McCollough and Lazaro Hernandez. From her breakout appearance in The Queen’s Gambit to a series of roles that favour intuition over spectacle, Johnston has built a career guided by curiosity and character rather than convention.

“Becoming a LOEWE Brand Ambassador means stepping into the world of fashion with a House full of people I adore!” she says. “It’s a real honour to witness Jack McCollough and Lazaro Hernandez bringing their visions to life, and to be invited into that journey is incredibly special.”

Whether moving between independent films or larger productions, her performances share a quiet intensity — thoughtful, precise and never overplayed. Her upcoming projects include a starring role as Joan of Arc in a new film by Baz Luhrmann and her appearance in the supernatural thriller The Carpenter’s Son opposite Nicolas Cage — further affirming a trajectory defined by creative freedom and bold storytelling.

Joining LOEWE is less about arrival than alignment. In her words, the House represents a rare space where creativity is not only supported but actively encouraged. “What I connect with most about LOEWE stems from something Lazaro said to me about the opportunities the House gave them in the world of fashion. I understood it’s a rarity to have both the resources to create and an audience that genuinely celebrates creativity — to be allowed to carve your own path with the label to support it. In a way, this sentiment mirrors where I am in my own career. I’ve been given opportunities to share my own creations and tell people’s stories the best I can. It’s in this spirit of creative freedom that I see my own journey reflected in that of the House.”

As LOEWE enters a new chapter under the creative direction of Jack McCollough and Lazaro Hernandez, this shared openness — to craft, experimentation and possibility — feels like a natural conversation, one they see reflected in Isla’s approach to acting. “There is a freshness to Isla’s approach to acting — and to her way of being in the world — that aligns instinctively with our vision for the House and the values we wish to express. Her energy is swift and palpable; her beauty luminous and unconstructed. Striking yet effortless, Isla belongs to a new generation of actors: spontaneous, talented, and dynamic. She embodies the LOEWE ethos with complete naturalness.”

In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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