Introducing B-Monogram, Bally’s New House Code

Bally’s collection Legacy Continua introduces the B -Monogram – a new house code that features across the season’s coveted styles, including shoes, bags and accessories.

Celebrating Bally’s 170-year anniversary, the B -Monogram was created by Offshore Studio, a Swiss design studio founded by Isabel Seiffert and Christopher Miler. Featuring Bally’s signature B- Chain interlocked ad infinitum, the motif purposefully resembles shoelaces – a creative nod to Bally’s founding in 1851 as a shoemaker. 

The new B- Monogram further commingles with favorite leather silhouettes, including women’s pointed - toe pumps featuring the Janelle buckle and a casual bucket bag. 

Prominently featured in Bally’s campaign series, photographed by Jackson Frederick with styling from Emil Rebek, B - Monogram looks stand out against the dynamic urban backdrop of Zurich, encapsulating the contemporary attitude and spirit of the new collection. 

In the Philippines, BALLY is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall and Newport Mall. Follow @ssilifeph on Facebook and Instagram for more information.