HUGO Introduces Its Global Campaign For Summer 2024

For Summer 2024, HUGO is excited to launch a global campaign for its new collection of elevated casual wear and contemporary tailoring. The brand and its #HUGOYourWay campaign platform continue to offer more room to experiment, with the ambition to be the premium brand of choice for the social generation of changemakers who consider creative ways of dressing as expressions of their individuality.

The cast of the new campaign, shot by Stuart Winecoff, includes talents from across the creative industries—Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker—underscoring the brand’s position as a growing global force in fashion and culture. HUGO’s signature red is a common thread throughout the campaign. This distinctive hue makes cameos across all creative content to remind viewers that raw rebellion and powerful originality are in the brand’s DNA. 

High in fashion and attitude, the new collection is defined by modern takes on suiting, delivered in soft pastel hues and a mix of sharply tailored and more fluid, oversized silhouettes. Metallic pieces, logo-print separates, cropped tops, and statement accessories round off the selection in typically trailblazing style.

To solidify its connection with the social generation, HUGO will take to social media to promote and build excitement around the new collection and campaign. Offline, eye-catching window and in-store merchandising, focused on the brand’s distinctive style codes, will further push HUGO’s bold approach for Summer 2024.

The Summer 2024 collection from HUGO will be available to shop in-store and online at hugo.com from February 28, 2024.

In the Philippines, HUGO is exclusively distributed by Stores Specialists, Inc., and is located at Power Plant Mall or online via Trunc.ph. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.