Holiday 2021 It's Movie O'Clock 2nd Episode In Korea With SEULGI
The excitement of the holiday season, a feeling of joy and togetherness: following the launch of its Holiday 2021 campaign’s first episode, which took us into the period we love the most celebrating the warmth of friendship, Ferragamo is happy to reveal the second episode of the campaign taking place in Korea. Star of this second chapter is SEULGI, famous K POP artist and Salvatore Ferragamo Global Ambassador.
For this second tale of Ferragamo Holiday Campaign, SEULGI and her friends gathered together - all dressed up with the Holiday collection - for a special dinner and a movie night in a traditional Korean House, prompted by a mysterious invitation they received from Italy. This story being linked with the first episode in Italy and the third one in China.
With a language straight out of the movies, this short film offers the spectator a glimpse of the warmth of a shared moment. An emotion runs through the sequence of images that make up the campaign: the strength of friendship, the most intense of links. As unique as the link Ferragamo has with the innovative creativity of its products and with the world of cinema. A series of references featuring unmistakable symbols of this brand and its heritage, like the film chosen for movie night: Salvatore - Shoemaker of Dreams.
Joyful, engaging, happy: this is friendship as seen by Ferragamo. In this story, friendship is beauty, the dream that embodies the brand’s deepest values.
With Holiday 2021, Ferragamo invites us to pause a moment and notice the details, a gesture, a smile, a hug... because details are what form the whole picture and make the difference.
Salvatore Ferragamo House of Gifts
On the occasion of party season, Salvatore Ferragamo is proud to announce the opening of House of Gifts, an immersive digital space that takes inspiration from the Movie O’Clock theme of the Holiday 2021 campaign. The next stage in the brand’s digital innovation journey, Salvatore Ferragamo House of Gifts is a temporary virtual store with a selection of women’s and men’s products for the festive season.
Thanks to sophisticated 3D animation, the Italian villa used in the first episode of the Holiday campaign has been recreated to virtually host the Ferragamo community inside the same setting. Through this highly inclusive experience every user will take centre stage of an authentic modern tale, rich of beauty, joy and warmth. This starts on their arrival, the villa’s exterior dressed for the party with twinkling lights that provide a unique welcome. Once inside, the user moves freely around the Library, the Piano Room, the Dining Hall and the Cinema Room, retracing the stand-out moments from the Holiday campaign video.
In Ferragamo House of Gifts, visitors can view product images and detailed descriptions of every item, ready to be added to basket or just included on a wishlist. There’s also a suggestion quiz, with a series of questions to help the user find the perfect gift. The virtual store provides 360 interaction, with a client advisor on hand via chat, call or video call, for an improved overall shopping experience.
Ferragamo House of Gifts is an innovative digital experience that seeks to engage dynamically with the Ferragamo community, allowing them, with a few simple moves, to use a range of digital touchpoints to travel deep into the Ferragamo universe.
The Holiday 2021 collection will be the star of the window displays in Salvatore Ferragamo flagship stores, in the virtual store Ferragamo House of Gifts and in all the digital channels of Ferragamo and its partners.
Second Episode Credits
Cast: K-Pop singer SEULGI together with models Jenny, Yoyo, Hong Tae Jun.
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Follow @ssilifeph on Facebook and Instagram for more information.