Hogan: Autumn Winter 2024/2025

Autumn/Winter 2024-25 signals Hogan’s exciting expansion into a global modern lifestyle brand. The season’s range of iconic Hogan sneakers – diversified, reimagined, upgraded – now becomes the focal point for full ready-to-wear looks, new and elevated bags, and character-driven, city-style culture designed through the luxury prism of finest quality fabrics and leathers.

The contemporary Hogan era brings the energy and spirit of young Milan directly into the heart of the brand while taking the House out onto the streets, where elegance meets irreverence and Hogan redefines itself through a new expression of relaxed chic built on a wardrobe of deconstructed formal-wear and reimagined archetypes.

Inspiration is taken from the House’s rich archive as well as its birthplace and year, 1986. Fusing past with the present to create the future, today’s Hogan narrative embodies Milano’s broader cultural resurgence and a sense of ‘now’ defined in equal measures by dynamism and effortless timeless style. This is Hogan’s celebration of the city and people of Milano, reflected in the new ‘address’ logo which brings a sense of time and place to the collection’s sneakers, ready-to-wear details, and bags.

COLLECTION HIGHLIGHTS

The textures and palette of Milano – terrazzo, marble, concrete, and industrial metal – are embedded into

deconstructed formal wear and street-style archetypes, rendered luxurious using the finest cashmere, virgin wool, nappa leather, and double-twisted shower-repellent cotton. Footwear, ready-to-wear, and bags combine to create both streamlined and voluptuous total-look silhouettes.

The range of iconic Hogan sneakers has been diversified, reimagined, and upgraded. Highlights include The Hogan Skyscraper – a modernised and ultra-platformed version of the archetypal tennis shoe, which raises your profile and takes you higher into the city skyline; The Hogan 86er – a streamlined interpretation of the popular runners from Hogan’s birth year, subtly tumbled for vintage appeal, and the women’s design worn with a classic men’s H-stitched trench; and The Hogan Hi-Fi – an engineered sports shoe which nods to 80s sporting iconography with its technical trims, ‘Big H’ motif, and ultra-platformed sole; and a voluptuous squishy skate shoe, soft and sweet as marshmallow, trimmed with butter-soft nappa, and worn with an 80s-style oversized unisex Crombie.

The new and elevated bag range includes an interpretation of the ‘The Script Bag’ from the brand’s archive. Reworked in modern exaggerated proportions, signature H-stitch details and served in supple skins across both mini and maxi sizes, it is also presented as a unisex XL tote bag with cotton-feel canvas for raw tactility and a printed façade with a new ‘address’ logo.

Alongside the reworked icons from the past, there are new silhouettes in super lightweight butter-soft ‘puffy’ Nappa leather, including a riff on a classic 80s ‘boot bag’ as well as a ‘cushion-cornetto’ bag, presented in a rich palette of dark chocolate and cappuccino.

In the Philippines, Hogan is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI