Ferragamo: Pre-Spring 2025
For Pre-Spring 2025, Maximilian Davis returns to the Ferragamo archives to uncover the spirit of the late 1970s and translate it through his resolutely contemporary gaze. The house’s campaigns from the era – mise en scene snapshots which showcased a complete lifestyle of effortless elegance – offered a starting point for reconsidering the essential nature of the Ferragamo wardrobe. “I wanted to bring that sense of reality throughout that collection,” explains Davis. “But with a sense of both seventies ease and glamour.”
Accordingly, the sensuality which marked the era – and has become a key code of Davis’ Ferragamo – appears quietly omnipresent through languid silhouettes and fluid fabrications; liquid sequins, flocked denim, and draped silks. Viscose batwing minidresses and thigh-skimming tailoring showcase the distinct Ferragamo confidence, while high-shine kitten heels, graphic cut-out mules, and boudoir-spirited feather trims possess a fetishistic allure. Second-skin booties and snakeskin prints expressly amplify that energy.
“But there’s two sides to the seventies: something sleazy and sexy in one part, but also something pure and elegant in the other,” Davis continues. Scarf dresses are patchworked from illusory prints reflecting the memory of textures, or distorted abstractions of florals for a dreamlike distillation of nostalgia. The silhouette of his Ferragamo tailoring – its strong shoulder, its narrowed waist – is formed in cotton or coated raffia. In both men’s and womenswear, loafers showcase an elegant insouciance. The iconic Hug bag is softened and reconstructed for ease, its single handle and supple leather now gently informing its structure, while the introduction of a new handbag draws its shape from the drape of scarves, formed from butter-soft leather.
Throughout the collection, the continued and essential language of modern Ferragamo is refined and reasserted: the exacting elegance of refined minimalism imbued with intriguing details and meticulous craftsmanship. “I'm thinking about how people want to invest, and about the combination of the wardrobe,” says Davis. Bold injections of colour, adopted from a historic Ferragamo palette, speak to that consideration: fuchsia and Bordeaux, with flashes of Ferragamo red visible through a glimpse of the Hug’s interior, or discreet red stitching. “We wanted to play with colour to excite and energise the everyday,” he says. “I am interested in playing with classicism, and a classic way of dressing – that feels very Italian to me.”
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ABOUT SALVATORE FERRAGAMO S.P.A.
Salvatore Ferragamo S.p.A. Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury industry and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products, and other accessories for men and women. The Group’s product offer also includes eyewear and watches, manufactured by licensees. The uniqueness and exclusivity of our creations, along with the perfect blend of style, creativity, and innovation enriched by the quality and superior craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products. With approximately 3,750 employees and a network of 639 mono-brand stores as of 30 June 2021, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American, and Asian markets.
In the Philippines, Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Rustan’s Makati. You can also shop Salvatore Ferragamo online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
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