Hogan Above The City: Fall – Winter 26/27 Campaign
Above the City is the title of Hogan's Fall-Winter 2026/27 campaign. More than a place, it represents a perspective, one that has defined the brand since its founding in 1986 and now finds new expression in a story unfolding above Milan, the city where Hogan's roots run deep.
There has always been a distinctive point of view at the heart of Hogan. Elevated, essential and refined, it filters out the noise to reveal clarity of form, balance of proportion and precision of detail. It is the same vision embodied by the brand's most iconic symbol: the wings. Not a decorative motif, but a statement of intent. Looking from above is to embrace clarity, restraint and simplicity.
The campaign is built around this idea. Milan unfolds through a series of unexpected perspectives, where the rigor of its architecture meets the rhythm of urban life, and the city's geometry becomes part of the collection's visual language. Rather than simply portraying Milan, the campaign interprets it, transforming the city into the pure expression of Hogan's aesthetic codes.
The Fall - Winter 2026/27 collection reflects the same balance between heritage and modernity. It revisits an era when style and individuality shaped a new way of living the city, translating that spirit into a wardrobe that feels both timeless and contemporary. Clean silhouettes, carefully balanced proportions and richly textured materials speak to a commitment to quality and tactile refinement. A warm palette draws inspiration from Milanese interiors and the city's architectural surfaces. Sophisticated textures, material contrasts and refined craftsmanship create a visual language that is understated yet instantly recognizable. The iconic “H” detail is reimagined in new proportions, evolving into a clean graphic signature that runs throughout footwear and accessories. Material research introduces animal prints, houndstooth patterns, metallic accents, textured knits and jewel-like details, each serving an aesthetic defined by quiet confidence. Footwear continues to express Hogan's dialogue between innovation and craftsmanship. Sneakers, loafers and boots combine exceptional comfort with precise design. Among the season's highlights, skate -inspired sneakers make their debut in the men's collection, featuring suede uppers and chunky soles distinguished by the signature “H” monogram.
The collection is completed by ready -to-wear and accessories designed to move effortlessly through the day. New flap bags with the signature H turn-lock closure are crafted in grained leather, suede, shearling and houndstooth, alongside minimalist shopping bags presented in the rich tones of autumn foliage.
With Above the City, Hogan returns to its origins to reaffirm its vision. A perspective that embraces the essential, values restraint, and continues to interpret movement with the lightness of those who choose to see the world from a different point of view.
ABOUT HOGAN
Begun in the 80's with shoe collections for women, men and children, the Hogan brand now also crafts various leather goods items. The Hogan brand is distinctive for high quality, functionality and design. Every product stems from a highly skilled design technique and is created using quality materials with a particular passion for details and a search for perfection. Hogan products are the highest expression of a "new luxury" lifestyle. Hogan is meant for someone who cherishes the type of luxury associated with product excellence, innovative original design and consummate practicality.
In the Philippines, Hogan is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza in Mandaluyong City, Greenbelt 5 and Rustan’s Makati. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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Instagram: @ssilifeph
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