Hamleys Signals Major Philippines Expansion With Spectacular New Retail Format In Manila’s Premier Lifestyle District
New flagship creates a world-class destination for play, joy, and family fun.
Hamleys, the world's finest and best-loved toy store, has opened a spectacular 530 sqm flagship at Bonifacio High Street, Taguig in Manila. This second store further strengthens Hamleys' relationship with the SSI Group in the Philippines.
Located in Bonifacio Global City's (BGC) premier 240-hectare lifestyle and business district, which sees over 120,000 visitors daily, this new destination builds on Hamleys' presence in the Philippines and marks another strong step in building Hamleys' key presence in high footfall locations around the world, since the successful Manila debut in 2014.
This latest Hamleys store and its iconic red and white world of wonder, home to over 15,000 toys, promises to redefine magical family experiences in the region. It is designed to delight families, tourists, and children of all ages, offering immersive experience zones, unforgettable character interactions, and high-energy play that make every visit feel like a celebration.
The store features exclusive hero zones like Ralleyz, a fast-paced RC racetrack experience; a LEGO Playlab; an immersive red London double-decker bus installation; and the experiential Barbie Zone - a children's boutique and salon with beauty, nails, and DIY accessory stations for stylish mini creators to try out different looks. Every corner invites imaginations to run free, across hundreds of beloved brands. And as with every Hamleys store around the world, shoppers will be greeted by iconic Hamleys characters - including Hamley and Hattie Bear, the toy soldier, the circus ringmaster and the rag doll - sparking instant joy and fuelling creativity.
“The Philippines has always embraced Hamleys with so much love and this new flagship at BGC reflects that relationship growing stronger. As our second store here, it is a proud moment for us - Manila’s vibrant and dynamic spirit, its energy and the families that fill it every day, make it the perfect home for Hamleys as we continue our mission to spread the magic of play around the world.”, Hamleys Spokesperson
“Hamleys has been a cherished destination for families in the Philippines since its arrival in 2014. This new flagship store marks an exciting milestone as we continue to elevate the experience, bringing together the brand’s heritage of wonder with Filipinos’ appreciation for joyful family experiences.”, Anthony T. Huang, CEO and President of SSI Group, Inc.
Opening day celebrations bring high-energy fun to BGC with a lively character parade, exclusive giveaways, face painting, music performances and character meet-and-greets; it promises to be a grand launch filled with laughter, colour, and lasting memories.
Visit facebook.com/HamleysPhilippines or follow @hamleysphilippines and @ssilifeph on Instagram for more information.
ABOUT HAMLEYS
Hamley's rich history begins with William Hamley, a Cornishman originally from Bodmin, England. Mr. Hamley dreamed of opening the best toy shop in the world, which he achieved when he opened his first shop in Holborn, London, in 1760. Over 265 years later, Hamleys, the best toy shop in the world, is synonymous with magical experiences and joy for children.
Hamleys' unique retail experience includes play opportunities for children, eye-catching shop design, customer service expertise and incredible toy demonstrations. In addition to the popular London toy shop, Hamleys is a global brand currently operating in 12 countries with 175 shops in countries such as the UK, India, UAE, China, Philippines and Mexico.
In July 2019, Reliance Brands Limited [RBL] marked its first international foray by acquiring the global operations of Hamleys. RBL has been operating Hamleys franchise shops in India since 2010.
Follow Hamleys on social media:
Instagram: https://www.instagram.com/hamleysofficial/
LinkedIn: https://www.linkedin.com/company/hamleys-of-london/
Facebook: https://www.facebook.com/Hamleyslondon
X: https://twitter.com/HamleysOfficial
In the Philippines, Hamleys is exclusively distributed by Stores Specialists, Inc., and is located at Central Square and B7 Building in Bonifacio High Street Central. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI