Givenchy Creative Director Matthew M. Williams Teams With Artist Ewan MacFarlane On Custom Store Mannequins For The Fall Winter 2020 Collection
Givenchy is pleased to announce Creative Director Matthew M. Williams’ collection for Fall-Winter 2021 is launching in selected stores alongside an original collaboration with the acclaimed multimedia artist Ewan Macfarlane.
Echoing the designer’s experimentations with classicism and radical contrast, utility and luxury, installations of humanoid sculptures created by Ewan Macfarlane for Givenchy show figures crouching, climbing, reaching or leaning, clad in clothes and accessories from the Fall-Winter 2021 collection. Through their attitudes, these pieces evoke an innate quest for self-expression, meaning, and evolution — human poetic desires that are shaped and conveyed by the objects we choose to make our own.
Various modes of display — pedestals, chairs, ladders, or metal tension poles polished to a high shine — and disassociated limbs present Givenchy looks and accessories for men and women at various sightlines, expanding the vertical horizon and sparking a dialogue between the Fall-Winter 2021 collection, the space it inhabits, and the viewer.
The Givenchy Fall-Winter 2021 collection by Matthew M. Williams is in selected retail environments featuring sculptures by Ewan Macfarlane.
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