Gap Launches "Denim on your own," A Fall 2026 Campaign Starring Malcolm Todd and Inde Navarrette

Continuing its legacy of championing emerging artists, Gap brings music and style together to celebrate GapDenim and individuality. 

This Fall, Gap unveils "Denim on your own," its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd's original rendition of Robyn's iconic anthem "Dancing on My Own," created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but distinct in their perspectives, the campaign showcases Malcolm and Inde alongside GapDenim as a canvas for their creativity and personal style.  

With this campaign, Gap continues to serve as a platform for the next generation of creative voices, championing emerging artists who are shaping culture through music, art, and self-expression. Through this creative collaboration with Malcolm Todd and Inde Navarrette, Gap reinforces its commitment to fostering authentic partnerships that spotlight new talent and celebrate individuality.

“Gap has always been at the intersection of music, style, and culture — partnering with artists who bring a unique point of view and inspire people to express themselves,” said Mark Breitbard, President and CEO of Gap brand. “From our heritage of iconic creative collaborations to championing today’s emerging voices, we continue to evolve how we show up in culture — building our own cultural currency through authentic partnerships, original storytelling, and a clear point of view.” 

The campaign is directed by Tanu Muiño with creative direction from Calvin Leung, Head of Gap Brand Creative, fashion and image by Alastair McKimm, and photography by Bjorn Loos. The campaign follows Malcolm and Inde through a series of distinct spaces, where each expresses their own rhythm and style. Grounded in a shared belief that personal style is a powerful form of expression, "Denim on your own" reflects how Gap's timeless essentials become part of the everyday lives of artists as they create, perform, and connect with their audiences. 

“For this campaign, we didn’t simply ask Malcolm to cover ‘Dancing On My Own,’ we asked him to reinterpret the song through his own perspective,” said Fabiola Torres, Chief Marketing Officer of Gap brand. “That same spirit of making something your own defines GapDenim — a collection designed for people to find the fits and styles that feel uniquely theirs. It’s how Gap has connected with culture for generations, and how we continue to inspire originality today.” 

Malcolm Todd is one of music's most exciting emerging artists. He’s known for his catchy and playful approach to songwriting and production. With multiple songs having reached platinum status and his latest album, Do That Again, out via Columbia Records having debuted in the top 5 of the billboard charts Malcolm is now preparing for his instantly sold out of his 38 date North American tour launching September 2. Inde Navarrette is one of Hollywood's most exciting rising talents, fresh off the breakout success of OBSESSION, the critically acclaimed global box office phenomenon, and recognized for bringing authenticity and emotional depth to every role. Though they come from different creative worlds, both Malcolm and Inde share the same spirit: a commitment to doing things their own way. 

“I’ve always been drawn to making things my own — whether that’s through music, style, or the way I express myself,” said Malcolm Todd. “Being able to reinterpret an iconic song like ‘Dancing on My Own’ and bring my own perspective to it was such a special experience. I like to trust my instincts and not overthink things. To be part of a Gap campaign on such a big set, surrounded by so much creativity, and still feel like I could just be myself was really meaningful.” 

"From the moment we started filming the Gap campaign, it felt like we were able to bring our own energy and personalities to the campaign," said Inde Navarrette. "There was so much freedom to move, experiment and express ourselves. That’s what makes style so personal — it’s about feeling confident in who you are and showing up as yourself.” 

Since 1969, Gap Denim has been a defining part of the brand’s identity, creating styles that have become part of everyday wardrobes around the world. The Fall 2026 collection builds on that legacy with a focus on fit, versatility and personal style, featuring refreshed washes, utility-inspired colorways, updated silhouettes and modern takes on Gap’s iconic denim codes. Anchored by new style expressions like the Mid-Rise Straight Taper Jean, seen on Inde, alongside classic favorites like the ‘90s Loose Jean, worn by Malcolm, GapDenim gives individuals the freedom to discover the fits and styles that feel uniquely their own. 

The Fall 2026 "Denim on your own" campaign launches today across Gap's digital and social channels and stores: SM Mall of Asia, Trinoma, SM Megamall, Rustan’s Makati (Kids’ Styles), Ayala Malls Manila Bay, Evia Lifestyle Center, Alabang Town Center, Ayala Malls Abreeza, Central Square Mall and gap.com.ph. Follow along at @gapphilippines, @malcolmtodd and @indenavarrette. 

ABOUT GAP 
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GAP) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com

About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at SM Mall of Asia, SM Megamall, Trinoma, Glorietta 4, Alabang Town Center, Rustan’s Makati, Central Square BGC, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram, or visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist", an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
#TheSpecialistBySSI