GAP Unveils "Give Your Gift" Campaign

Through a soulful reinterpretation of “The Climb,” from rising artist Sienna Spiro, Gap shines a light on connection, hope, and the power of music to unite generations this holiday season

Gap launches their holiday campaign Give Your Gift, with creative that builds on momentum from last holiday season — Give Your Gift celebrates how sharing our unique gifts makes us stronger together. Through music, style and connection, the campaign brings people together around Gap’s holiday collection, pairing soulful storytelling with the brand’s most-loved essentials.

Anchored by a reimagined version of Miley Cyrus’ “The Climb,” the film — directed by Bethany Vargas and photographed by Bjorn Iooss, the creative duo behind Gap’s Better in Denim campaign — features a vocal performance from 20-year-old London-based singer-songwriter, SIENNA SPIRO. SIENNA is joined by a multigenerational choir, ages 8 to 72 and together, they turn a nostalgic song into a collective message of strength and connection.

“This campaign extends our platform of uplifting creators and connecting with audiences through music and authentic, multi-generational stories that inspire self-belief across every touchpoint, from social to stores,” said Fabiola Torres, Chief Marketing Officer of Gap brand. “Give Your Gift embodies our marketing strategy: creativity anchored in product, powered by culture, and designed for social connection. It’s about finding strength in vulnerability and optimism in what we share.”

Gap’s holiday collection is designed to feel as good as it looks. CashSoft, the brand’s proprietary, machine-washable knit, has become a modern staple since its debut just two years ago.

This season, CashSoft is reimagined in new silhouettes and textures, with the same cashmere-soft & super plush feel to bring luxe into your everyday outfits. Gap’s heritage fleece and sweats are also available in upgraded weights and finishes that elevate the brand’s most recognizable icon hoodie made for gifting and self-gifting alike.

Give Your Gift launches this November across digital, social, video, and Gap brand channels. In stores this holiday, Gap is modernizing the global in-store experience around destination categories each designed to make holiday shopping more intuitive, immersive, and inspiring.

Get into gifting when you shop online at gap.com.ph or your favorite store at any of the following locations: SM Mall of Asia, SM Megamall, Trinoma, Evia Lifestyle Center, Ayala Malls Manila Bay, Glorietta 4, Rustan’s Makati, Shangri-la Mall, Alabang Town Center and Abreeza Ayala Malls Abreeza.

ABOUT GAP

Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit www.gapinc.com

About Specialty Lifestyle Concepts, Inc.

In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist", an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph #TheSpecialistBySSI