Furla Introduces a New Retail Concept in Rustan’s Shangri-La
Furla introduces its take on the Light Refresh Concept (LRC), a visionary retail design approach that seamlessly blends heritage, modernity, and accessibility. Rooted in Italian elegance and minimalism, this new concept reaffirms Furla’s commitment to innovation while preserving the brand’s signature sophistication.
Located at 1st Level of Rustan’s Shangri-La Plaza, this newly redesigned boutique embodies lightness and adaptability. Soft, refined colors, premium materials, and thoughtfully curated spaces create an inviting environment where customers can immerse themselves in the beauty of Italian craftsmanship.
Drawing inspiration from Italian architecture, art, and design, the new store concept masterfully balances timeless elegance with contemporary aesthetics. Natural wood, champagne-colored metal, and warm hues cultivate a refined yet welcoming atmosphere, while an intuitive layout—structured around three key engagement zones: Introduce, Explore, and Experience—ensures a seamless and inspiring journey.
Thoughtfully curated lighting elements, including soft ambient glows and dynamic digital accents, add depth and warmth, elevating the overall ambiance without overshadowing the store’s refined aesthetic.
Starting with the brand’s Florence and Corso Vercelli stores, the LRC ensures a consistent yet distinct execution across Furla’s global network, preserving the brand’s unique identity while allowing for local customization. This new concept now brings its elevated shopping experience to Filipino customers in Rustan’s Shangri-La, offering a seamless blend of luxury and modern design tailored to the local market.
Furla’s new era of retail design invites customers into a world where tradition meets innovation, offering an experience that is both immersive and effortlessly elegant.
EDITORIAL CREDITS: FURLA
SOCIAL MEDIA:
brand handle: @furla #Furla
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Shangri-La, Rustan’s Makati, Rockwell, City of Dreams, Newport Mall, Rustan’s Cebu, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI