Burberry Mother's Day 2025
Dear moms,
Just a quick note to say thank you, you’re incredible.
This year, Burberry celebrates Mother’s Day with a special tribute to family, love, heritage, and style passed down through the generations.
Led by the iconic Jerry Hall, alongside two of her daughters, Lizzy and Georgia May Jagger, and grandchildren Eugene and Dean, the new Burberry Mother’s Day campaign is a heartfelt ode to family and the special bonds that unite us.
Burberry will also release an accompanying film, packed with candid moments of laughter and joy – a charming peek into the life of Jerry Hall and her family, and a chance to express gratitude for the selfless devotion and unwavering support of mothers and caregivers everywhere.
From shared giggles to tender hugs, it’s an affectionate and honest tale of loyalty, family, and unconditional love, and a celebration of looks from the collection.
We are also marking Mother’s Day with an exclusive event at the New York Botanical Garden, bringing together friends of the house in this intimate and elegant setting.
With love,
Burberry
Mother’s Day Gifts
The Burberry trench coat is the ultimate gift. A house signature, the all-weather companion comes in seasonal and heritage designs. Elsewhere, iconic trench elements are reimagined across jackets and dresses, infused with modern, floaty proportions.
As part of the Mother’s Day assortment, Burberry introduces the Highlands family of bags, featuring motifs referencing the Burberry Check and the new Knight stamp as signature branding. The styles have a coated finish inspired by rainwear and include new silhouettes – a tote, a crossbody, and a shoulder bag.
Silk scarves add a delicate touch with pastel poppy prints and watercolour checks, while classic cashmere and wool silk scarves explore Burberry Check in shades of beige, black, and calico. Burberry Check appears across other key pieces, from sunglasses, wallets, and bags to reversible wool capes and Terrace sneakers. Ballerinas are knitted in signature colourways, with quilted leather insoles for comfort.
The fragrance offering includes Goddess and Her scents, and jewellery features a pearl solitaire
necklaces and earrings, blending tradition with contemporary refinement.
THE CAST
Jerry Hall
Jerry Hall is an American model and actor who rose to fame as one of the most sought-after faces of the 1970s and 1980s. A lasting fashion icon, she has fronted countless brand campaigns over the past five decades, including Spring/Summer 2001 for Burberry. She made her film debut in ‘Urban Cowboy’ (1980) and has appeared in both television and West End theatre productions. She has four children with Mick Jagger: Elizabeth (b. 1984), James (b. 1985), Georgia May (b. 1992), and Gabriel (b. 1997).
Lizzy Jagger
Lizzy Jagger is a British American model, actor and activist. She made her runway debut at 14 and has graced magazine covers including British Vogue, Vogue Australia, Tatler and Harper’s Bazaar. In 2002, she made her film debut alongside Susan Sarandon and Jeff Goldblum in ‘Igby Goes Down’. Outside of fashion, Lizzy is an advocate for environmental and social causes. She welcomed her first son, Eugene, with the film producer Christopher Behlau, in September 2020.
Georgia May Jagger
Georgia May Jagger is a British American model and designer. Since her runway debut in 2008, she has fronted many campaigns for brands, including Burberry, and has appeared on the cover of global editions of Vogue and Harper’s Bazaar. Georgia co-owns the cult hair salon BLEACH and launched her own organic skincare brand, MAY Botanicals, in 2023. Georgia supports the World Wildlife Fund and Project Zero, dedicated to ocean conservation. In September 2024, she welcomed her first child, Dean, with partner Cambryan Sedlick.
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI