FURLA CINEMANIA: Where Italian Drama Meets Milan Fashion Week

During Milan Fashion Week, Furla brought the magic of the silver screen to the heart of Milan with FURLA CINEMANIA, an immersive celebration inspired by the brand’s Iconic Drama universe, where fashion, entertainment and Italian storytelling came together. 

Held at the iconic Il Foyer Alla Scala, one of the city’s most prestigious and iconic venues overlooking Piazza della Scala, FURLA CINEMANIA transformed the presentation of Furla’s latest icon, the Lynette bag, into a cinematic experience where every guest became part of the story. Drawing inspiration from the timeless atmosphere of movie premieres, the event invited guests to step into Furla’s world, where every moment became a scene. 

The event brought together an international community of fashion and lifestyle media, talents, KOLs and friends of the brand, creating a dynamic cast worthy of a modern Italian movie premiere. 

Among the special guests were Italian supermodel Mariacarla Boscono, Dutch supermodel Yasmin Wijnaldum, and Spanish actress and singer Begoña Vargas, who attended FURLA CINEMANIA carrying the new Furla Lynette bag from the exclusive limited-edition collection. 

Adding  an  unexpected  pop  of  energy  to  the  evening,  emerging  K-pop  boy group KEYVITUP also joined as special guests. The five-member group - Hyunmin, Taehwan, Sena, Jaein and Rukia - debuted in April 2026 under iNKODE and is already making its mark on the global K-pop scene. The group was discovered and launched by Kim Jae Joong, the celebrated K-pop icon, singer and actor, whose influence has helped bring KEYVITUP to the attention of a growing international audience. 

Among the event’s distinguished guests were two female powerhouses from the world of cinema: Eva Cela and Noémie Saglio-Dru. Bringing together different perspectives from the film industry, their presence further strengthened the cinematic spirit of FURLA CINEMANIA, alongside Furla’s international community of fashion and lifestyle talents, media and friends of the brand.  

Every detail of FURLA CINEMANIA was designed to bring the magic of a movie premiere to life through Furla’s playful and dynamic lens. Guests arrived on a red velvet carpet, welcomed by a paparazzi moment, before following a bespoke Walk of Stars inspired by the glamour of Hollywood and reimagined through Furla’s Iconic Drama universe. The Glam Cam captured guests in spontaneous cinematic moments, transforming them into personalized videos to take home from the evening and giving everyone their own starring moment. 

As part of the exclusive capsule collection, four playful charms were created especially for FURLA CINEMANIA, each inspired by the world of cinema: a popcorn bucket, silver 3D glasses, a soda cup and a clapperboard. Styled with the bags throughout the evening and worn by guests, the charms brought an extra element of personality and customization to the experience, reflecting Furla’s playful spirit and distinctive approach to self-expression. 

Throughout the venue, oversized movie-style posters starring Furla Lynette completed the setting, turning the space into a playful cinematic world where every guest could have their own starring moment. 

With FURLA CINEMANIA, Furla continues to explore new ways of bringing its heritage into contemporary culture, connecting fashion, entertainment and storytelling while creating unexpected and joyful experiences for its international community. The event also reflects Furla’s commitment to supporting emerging talent, bringing together established names and new voices across fashion, cinema, music and popular culture. 

INTRODUCING FURLA LYNETTE 
At the center of the evening was Furla Lynette, unveiled as a Milan Fashion Week exclusive and marking Furla’s first-ever archival revival. Reimagined from the brand’s rich heritage for a new generation, Lynette celebrates Furla’s history while looking ahead to the brand’s upcoming centenary in 2027, connecting an iconic past with a distinctly contemporary attitude. 

Defined by its relaxed hobo silhouette, Furla Lynette plays with volume, texture and functionality. Its softly structured shape is punctuated by two statement maxi zip pockets across the front, layered leather details and refined artisanal finishes, creating a balance between contemporary luxury and effortless urban functionality. 

For its Milan Fashion Week debut, Lynette is presented in an exclusive textured suede version, enhancing the heritage character of the design while maintaining its distinctive soft, slouchy attitude. Adjustable bottom straps allow the silhouette to be expanded or cinched according to preference, while the zip closure ensures everyday practicality. 

Each bag is individually numbered and features an internal metal label bearing “Furla Archivio”, together with a leather tag carrying the Furla lettering on the front and “Milan Fashion Week Furla Archivio” on the reverse. 

For its exclusive Milan Fashion Week launch, Furla Lynette is presented in a distinctive palette of Cioccolato, Cognac, Winter Bloom, Senape Yellow and Cobalto Blue. The Fashion Week debut is showcased in the small size, with the style also available in two larger sizes. 

Furla Lynette is available exclusively during Fashion Month at Furla stores in Milan and Florence, and on furla.com. 

EDITORIAL CREDITS: FURLA
IMAGE CREDITS: FURLA
SOCIAL MEDIA:
instagram.com/furla
facebook.com/Furla
youtube.com/furla
tiktok.com/@furla
linkedin.com/furla/
brand handle: @furla #Furla

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at City of Dreams, Power Plant Mall, Rustan’s Makati, Rustan’s Shangri-la, and Rustan’s Cebu and online at Rustans.com and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI