Follow Your Heart Is The Message Of The New Swarovski Valentine's Day 2019 Collection

Swarovski launches its most emotive Valentine’s Day Collection to date and invites people around the world to #FollowYourHeart with the brand’s signature sparkle and brilliance.

Since 1895, Swarovski has celebrated light, an integral part of its DNA, and love in all its forms. Swarovski’s Creative Director Nathalie Colin says of the new collection: “Love is one of the brightest forms of expression. Our message this season is to ‘follow your heart,’ be bold and express every facet of your love, style and personality. The Valentine’s Day Collection, part of the sunshine-themed SS19 season, shines a light on Swarovski’s one-of-a-kind brilliance, captures the hearts of women around the world and illuminates their beauty.”

The Valentine’s Day digital-first campaign kick-starts a new #FollowTheLight series which will run throughout 2019 and is an extension of the brand’s #BrillianceForAll positioning.

Celebrating the season of love, Swarovski offers a versatile collection of jewelry that is relevant and appeals to the modern woman and takes its inspiration from a love cruise around the islands of Capri, Formentera, Portofino and Stromboli. The brand dials up the power of love and sparkle with feminine, pretty styles that embody modernity, a seductive palette of soft nudes and pinks, clean lines and fresh interpretations of classic symbols of love.

This season’s standout pieces are from the Lifelong, One and Crystalline Glam lines that tap into the romantic trend with a fresh take on love’s meaningful motifs and make brilliant gifts to give or to receive.

The Lifelong Bow, a brilliant symbol of eternal love, receives a playful, refined and modern touch for Spring/Summer 2019. Sleek lines re imagine the flowing ribbon in a duo of interlocking metallic tones, while refined Swarovski crystal pavé exudes modern elegance.

Love is to follow your heart, and One’s brilliantly stylish range of stackable rings, adjustable y-necklaces and chokers spotlights love’s most well-known sign. The refined new designs pair millennium pink whimsical hues with Swarovski crystal pavé to deliver sweet sentiments that add a touch of sparkle to daytime looks and dial up the glamour when layered together or worn with glittering Swarovski Remix Collection strands.

The dial on the Crystalline Glam watch shines brightly with around 800 Swarovski crystals guaranteed to brighten up any outfit, not to mention mood. Wrap up the stacked wrist trend by adding the glittering heart-shaped Lovely bracelet into the mix.

From dazzling ultra-feminine designs to spectacular statements, the modern and meaningful Swarovski Valentine’s Day 2019 Collection is a brilliant way to celebrate and share every facet of love, this season and beyond.

Fashion, CollectionsJan Almonte