Ferragamo FW26 Campaign

For Ferragamo’s Fall-Winter 2026 campaign, the house celebrates the joy of its lifelong obsession with shoes through a fresh perspective. Drawing upon the house’s reoccurring visual motif of celebrated actresses and cinematic stars surrounded by an abundance of footwear, now considered through photographer Johnny Dufort’s distinct lens of surreality, Ferragamo’s historic language is reimagined anew.

Aligned with that spirit of modernity, the work of contemporary artist Willie Cole appears centre stage in the campaign: his 1994 sculpture, composed of shoes, appearing as a throne for modern-day icon Anok Yai. “Willie takes everyday objects: objects that you feel connected to, that you can relate to, and distorts them,” reflects creative director Maximilian Davis. “The chair feels very surreal, but immediate – and, with my recent collections referencing Surrealism and Dadaism, the collaboration felt right.”

Alongside Anok, the campaign stars Global Brand Ambassador Jingyu Huang, Global Brand Ambassador Ning Chang, Vittoria Ceretti and Thibaud Charon.

Showcasing the Ferragamo shoe as a timeless object of dreamlike desire, within the campaign historic silhouettes are reimagined and spotlit: the stiletto, whose sleek, graphic aesthetic pays homage to a style first created by Salvatore Ferragamo in 1954, alongside the Opanka, whose architectural shell sole evolves a pioneering innovation first developed in 1957, and a quilted manifestation of the house’s signature Varina. “So many things make a Ferragamo shoe an object of desire: the construction; the wearability; the innovation of the design,” reflects Maximilian Davis. “And since I’ve been at the house, it’s been about refining the details to make them feel more sharp, more graphic; to take those core codes of craft and construction and translate them for today.”

In menswear, new formal classics appear, inspired by the craftsmanship that remains at the heart of the house.

Within accessories, the new Ferragamo Cara bag is celebrated: crafted from supple calf leather, its tactile nature instinctively irresistible, while its graceful design and accordion construction elegantly unite form and function and appears fastened with statement Gancini hardware.

Elsewhere, the Hug bag appears in a new, re-proportioned, East-West expression – now interpreting the house’s codes in horizontal form – while the men’s messenger bag combines urban functionality with elegant refinement.

ABOUT FERRAGAMO
Today Ferragamo inspires a commitment to excellence in design, a dedication to unparalleled craftsmanship, an attitude that embraces the ever-changing landscape of style, and a community spirit that fosters authenticity and pride.

The brand's call is not to rest on past laurels but to forge ahead, crafting tomorrow's classics with the same fervor and creativity that defined Salvatore Ferragamo's journey.

In the Philippines, Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan's Shangri-La, Rustan's Makati and The Mall at NUSTAR. Visit ssilife.com.ph or follow @ssilifeph on Facebook and Instagram, and @ssilife on TikTok for more information.

About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI