Diesel Joins The Fashion Pact

Following the recent launch of its For Responsible Living strategy during Milan Men’s Fashion Week, DIESEL takes a further step in its commitment announcing today that it has joined The Fashion Pact, the global alliance of fashion brands committed to environmental goals.

In April 2019, ahead of the G7 meeting, French President Emmanuel Macron gave François-Henri Pinault, Chairman and CEO of Kering, the mission to bring together the leading players in fashion and textile, with objectives drawing on the Science-Based Targets (SBT) initiative and aiming to set shared goals to reduce the environmental impact of their industry. The Fashion Pact’s 63 signatories are committing to achieving practical objectives in three areas: climate, biodiversity and oceans.

Renzo Rosso, founder of Diesel and President of its parent company OTB: “To change the way we do business, collaboration is key. We have been working with Camera Nazionale della Moda Italiana to progress the sustainability conversation in Italy for a long time, but we recognize our industry’s global footprint. I founded Diesel on the values of respect and responsibility and one of our biggest tasks is creating a sustainability culture throughout our entire organization. I am looking forward to working with these stakeholders who believe that the future of fashion, and of our planet, lies in uniting under a common goal and setting out clear and actionable steps to leave a better world to next generations.”

Diesel’s For Responsible Living sustainability strategy is based on four key pillars and commitments named Be The Alternative, Stand For The Planet, Celebrate Individuality and Promote Integrity. Its announcement and launch marked the beginning of a significant journey that align with the objectives of the Fashion Pact, and over the coming months Diesel will define measurable targets, continually and publicly track progress, to demonstrate its commitment to responsible business for future generations.