Diesel And Samsonite Travel Across The World With A Brand New, Exclusive Collaboration
World leading travel brand Samsonite and global lifestyle brand Diesel are proud to announce a joint collaboration merging the core of both labels. Diesel and Samsonite have created a distinctively original, semi-transparent, highly detailed luggage collection appealing to the new generation of modern travelers and business commuters.
The special edition collection works on contrasting visuals. The pieces start from a solid black base and gradually fade into transparency. Combined with a bright yellow mesh lining on the inside for a unique look, it allows for a graded level of clearness. In addition to its design, the Samsonite x Diesel collection offers an array of practical features for travelers that see their luggage as an extension of their everyday existence. This includes an integrated drawstring backpack and external USB port (on the cabin sizes) to charge your devices while you are on the move.
“The idea behind this collaboration and its campaign is fueled by our current era: we live in a time where the balance of what we share vs. what we keep private is constantly in flux. Inevitably, all of us live part of our lives in public—be that through social media, our work, our social groups. Yet with the rise of the digital age, awareness of privacy—data, photos, material possessions and so much more—has also increased. The design of these bags reflects the balance we all must calibrate; it allows for the world to see some of what we are, but not all of who we are.”
This concept applies also to the communication campaign shot in São Paulo; individuals are shown as expressing the seemingly contrasting sides of their personalities (a leather wearing motorcyclist by day, and a spin-class lover by night; a drag queen dressed perfectly on stage and a man in his socks at home). The point being: each part—public or private—makes a whole.
“From the very first meeting, one could almost feel the dynamics and eagerness from both parties to reset the bar on luggage for the Samsonite x Diesel project. From a Samsonite point of view, it was truly exciting to get challenged on what we consider our everyday business.”
Travel in style
This exclusive collection reinterprets 3 iconic Samsonite collections with a good dose of Diesel attitude and DNA, for a complete assortment which includes both luggage items and business backpacks.
The high volume hardside Neopulse suitcase boasts all necessary travel features, including an integrated TSA lock, smooth rolling double wheels, a practical interior and a double tube pull handle, seamlessly combining functionality with style. The smooth-rolling double wheels on the travel items features Diesel’s iconic Mohican head logo and the inside opens up to a spacious and well-organized interior with original mesh fabric. The suitcase is available in four sizes ranging from a cabin-size Spinner 55 to an XL Spinner 81.
The softside Paradiver Light range consists of a Laptop Backpack, a cabin-size Duffle on Wheels Backpack and 2 check-in Duffles on Wheels. The collection offers plenty of practical travel perks: several organizational pockets, plenty of packing capacity and a nice and comfortable carrying mechanism, with practical backpack straps on the Cabin-size Duffle on Wheels. Its fabric is water and dirt repellent, making it perfectly suited for different travel occasions.
On both collections, the travel items come with a comfortable and unique drawstring backpack that cleverly attaches to the inside lining with magnetic buttons. This stylish backpack is perfect for light everyday carry during your trip, whether to the beach or to roam the city. In addition, the cabin-size items have an integrated USB port on the exterior, allowing you to charge your electronic devices should they need a power boost while you are on the go. There is a dedicated sleeve pocket on the inside where you can practically store your Powerbank and connect it to the USB port for easier usage.
The Openroad business collection completes the line-up with 2 practical styles: a Laptop Backpack 15.6” and a Weekender Backpack 17.3”. Combining distinctive design with many great organisational features, this stylish and comfortable business backpack is designed to make a statement while comfortably holding your business essentials. With the rise in business trips and ‘bleisure’ (business and leisure) travel, the Weekender Backpack 17.3” is perfect for urban professionals who are looking to properly organize their business tools while keeping their travel gear nicely separated.
The Diesel & Samsonite collection will be available to purchase online and in Samsonite and Diesel stores, as well as in selected Department Stores, starting from October 21.
About Samsonite
Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has excelled since its inception in a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travelers journey further, with ever-lighter and stronger products.
About Diesel
Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.