Dahyun Stars In Spring 2025 Michael Kors Ad Campaign
GLOBAL BRAND AMBASSADOR DAHYUN STARS IN SPRING 2025 MICHAEL KORS AD CAMPAIGN
Michael Kors is pleased to announce its campaign for Spring 2025 with Global Brand Ambassador Dahyun, a member of the K-pop girl group TWICE. Inspired by the boho-meets-urbane energy of Ibiza, Spain, the campaign features the lush hues and natural elements that define the idyllic island.
“This spring, it’s all about statement style and clothing that can be dressed up or dressed down to work anywhere in the world,” says designer Michael Kors. “Dahyun is the epitome of a modern jet-setter and she brings that energy and flair to everything she does.”
For the imagery and accompanying videos, Dahyun captivates in looks from Spring 2025. In a season of standout style, highlights include a studded floral lace set, sequined and studded minidresses, and tailored denim—looks that can turn any outing into an occasion. Elevated separates create an easygoing foundation for traveling the world in style, particularly when paired back to the brand’s scene-stealing accessories—from the denim Scarlett tote, available exclusively in Japan beginning February 27th, to the chic woven Tribeca and a hand-crocheted straw-and-leather Jordi bag.
The campaign debuted in February, with ads running worldwide throughout spring. The images will appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI