Cozy Glamour: The Fall 2020 Michael Kors Collection Runway Show
Cozy glamour was the theme of Michael Kors’ Fall 2020 runway show at the American Stock Exchange in Manhattan. From the show space, which was transformed into an abstract country house, to a musical performance by Orville Peck, the show immersed guests in the season’s inspiration: relaxed chic with an urban sense of polish.
“I think we can all relate to feeling a little too plugged in sometimes. This collection explores that idea of getting away from it all, of taking some time to escape into nature and refuel. And of course, since we can’t all move to the countryside, we looked at how you can take that feeling of privacy and coziness and imbue it with the polish and luxury you need in an urban environment.”
After arriving at the American Stock Exchange, guests were invited to step inside a special photo set that placed fans in a peaceful countryside on a road to a private escape. Inside, the runway show venue had been transformed into a deconstructed country house using floating wood walls and window frames. Echoing the natural theme, some of the clothing shown was made with recycled or reclaimed materials and yarns, while others featured responsibly sourced fibers. Following the show, the wood will be donated to Materials for the Arts, NYC’s largest creative reuse center.
A musical performance by Orville Peck, who was dressed in Michael Kors Collection, set the tone as models—from Bella Hadid and Kaia Gerber to Adut Akech and Freja Beha Erichsen—walked the runway in a haze of mist and spotlights. Peck, country music’s newest outlaw, released his debut album, Pony, in March 2019 to critical acclaim via SubPop Records.
The Fall 2020 Michael Kors Collection runway show was livestreamed direct from NYC to Michael Kors’ international audience across MichaelKors.com, YouTube Live, Twitter LIVE, Instagram Live and Facebook Live, as well as on LINE and Kakao. Other features designed to amplify the Fashion Week experience for fans included:
Shop the Front Row: This season, fans are able to shop the front-row looks of Instagram style stars Mary Leest and Jessica Wang directly on Instagram. Their MICHAEL Michael Kors ready-to-wear and accessories, featuring the Carmen bag, are also available on the brand’s e-commerce sites and in stores, and can also be seen on the brand’s additional social platforms, including: Instagram Stories, Facebook, Twitter, LINE, Kakao and WeChat.
Behind-the-Scenes and Front Row Stories: Those who tune in to “@MichaelKors” on Instagram and tune into the brand’s Instagram Stories this week will find exclusive behind-the-scenes content, model moments, show details and more. Fans can also get in on the fun by accessing the brand’s GIPHY stickers and applying them to their own Instagram Stories through the platform’s GIPHY feature. In addition, guests were able to join the conversation on Snapchat with a special Michael Kors NYFW Geofilter.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall.