Coach Launches Coach CitySole
Coach announced the launch of Coach CitySole, an innovative new footwear collection that merges the house’s fashion authority with leading technology to increase comfort and flexibility and minimize impact and weight. Conceived fashion-first but built for function, Coach CitySole is designed to empower individuals to live life their own way. Made for those with a modern, on-the-go lifestyle and an unapologetically practical approach to style, the shoes debut in Coach’s Spring 2020 campaign, worn by global faces of the house Jennifer Lopez and Michael B. Jordan.
The collection offers three sneaker styles which fuse the codes of American sportswear with Coach’s proprietary CitySole technology. The CitySole Court references classic basketball sneakers with a triangular toe box, pivot point on the outsole, and distinctive 3M seam taping. The CitySole Runner draws from the silhouettes of running shoes, with a robust heel and grooved details for added traction. The CitySole Lowline is Coach’s updated take on a classic low-top—a versatile, minimalist sneaker that can be worn in any context. The three styles present a range of options for those eager to pursue the infinite possibilities of the city and beyond.
The CitySole campaign was brought to life by renowned photographer Juergen Teller, whose partnership with Coach began in the fall of 2019 and has continued through its holiday and spring campaigns. The campaign features Jennifer Lopez and Michael B. Jordan, two courageously independent New Yorkers who brought the collection to the streets of the city—Coach’s hometown since 1941. It also features a series of short film vignettes, directed by Danielle Nemet and featuring a diverse cast of real New Yorkers making their way through the city in their own unique ways.
In the Philippines, COACH is exclusively distributed by Stores Specialists, Inc., and is located at Powerplant mall, Rustan’s Makati, Rustan’s Shangri-La, City of Dreams and Greenbelt 5.