Calvin Klein Unveils New Campaign Starring BRIGHT

Thai actor styled in Fall 2024 denim. Calvin Klein introduces a new campaign featuring Thai actor and artist BRIGHT in Fall 2024 denim. Directed by AJ Duan and shot by Park Jong Ha, Bright is captured in studio portraits set against saturated blue and green backdrops. Dressed in the latest jeans, logo tees and denim outerwear, his effortless confidence and laidback style are on full display.

Rooted in Calvin Klein’s signature denim, BRIGHT channels polished, casual style to welcome the changing season. Fall’s key denim silhouette, the 90s Straight Jean, provides the perfect outfit base for a casually cool look: in the campaign, BRIGHT styles it with the Monologo Tee; the new Modern Cotton Air Trunks; the 90s Trucker Jacket and Relaxed Archive Logo Tee; and with the Long Sleeve Classic Shirt and Zip Up Stand Collar Cardigan styled over the Modern Cotton Trunk.

For a workwear-inspired fit, BRIGHT pairs the 90s Loose Jeans with the slick Windbreaker Jacket under the soft Sherpa Denim Jacket. He wears the classic Standard Straight Jeans with the Slim Denim Shirt in a contrasting wash, under the Twill Nylon Bomber Jacket for an unexpected take on tonal dressing.

The campaign launched on August 23, 2024. 

Campaign Credits:

Directed by AJ Duan

Photographed by Park Jong Ha

Editorial Credits:

Calvin Klein

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

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