Calvin Klein, Inc. Unveils New Global Flagship Store On Avenue Des Champs - Élysées In Paris, France

Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new design concept, Chalk, and introduces the most immersive brand experience on one of the world’s most celebrated fashion avenues.

The 600-square-meter store spans three stories and sits within one of the world’s premier shopping destinations, establishing Calvin Klein in the heart of the city and introducing customers to its full lifestyle offering.

The flagship’s façade integrates the location’s original stone, featuring large, bright windows that suffuse the space with natural light and invite customers and passersby to explore a curated environment centered around the brand’s singular vision. Each floor presents a clean, natural canvas to showcase the latest collection, with women’s housed on the ground floor and men’s on the mezzanine. The lower level offers the largest in-store Calvin Klein underwear and loungewear department in Europe, reflecting the brand’s strength in the category. The store provides an elevated setting to host unique seasonal experiential concepts and consumer activations, and upon opening will be home to a limited-edition menswear and womenswear capsule designed in a bespoke color palette with custom Calvin Klein Paris branding. 

On the opening, Calvin Klein Global Brand President Eva Serrano said, "I started my career as a sales assistant, and the lessons I learned in that store – about product, about the environment, about how to make an impact on customers – continue to drive the vision for Calvin Klein. The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics."

The Chalk store concept reaffirms the brand’s modern, minimalist, and sensual design codes through an elevated consumer experience and intentional design scheme brought to life through communicative architecture, contemporary finishes, and monochromatic palettes. Grounded in the Calvin Klein aesthetic, tonal shades explore texture and form, while stainless steel surfaces contrast wood accents, minimalist furniture, and soft lighting. Inviting fitting rooms feature Douglas fir wood accents, textured carpets, and soft lighting for a comfortable experience. Around the store, campaign images reinforce the brand’s visual identity and highlight the latest refined styles that embody Calvin Klein’s iconic approach to modern minimalism. 

The Calvin Klein Champs-Élysées store establishes the brand’s retail presence in the fashion capital while reasserting its premium positioning with consumers. Calvin Klein will continue to roll out the Chalk concept in stores around the world, introducing major markets and their consumers to the premium representation of the brand.

Calvin Klein

44 Avenue des Champs-Élysées,

75008, Paris, France

Monday to Sunday: 10:00 a.m. to 8:00 p.m.

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube channel, and follow @ssilifeph on Instagram and Facebook for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI