Calvin Klein Launches New Underwear Campaign in Asia Starring Ling Ling Kwong
Calvin Klein today introduces a new campaign in Asia featuring Thai actor Ling Ling Kwong in the brand’s iconic underwear. The campaign, shot by photographer Haihua Ren and videographer AJ DUAN, highlights her instinctive confidence, embodying Calvin Klein’s signature sensual minimalism through looks that balance boldness with softness and intimacy with edge.
Captured in Calvin Klein’s Spring 2026 styles, Ling Ling Kwong channels two distinct styling expressions, each exploring contrast through proportion, attitude and ease. The 90s Horizon Shirt is layered over a CK Graphic Lightly Lined Bralette and CK Graphic Hipster, paired with Low Rise Baggy jeans for a n effortless graphic look . For a softer contrast perfect for the Spring season , the Cherry Blossom Triangle Bralette and Cherry Blossom Bikini are styled with the Low Rise Baggy Needlepunched CK Tropic jeans , pairing a delicate floral print with edgy denim for an easy look with attitude.
The campaign launches in Asia on February 2, 2026, with content pulsing out across @calvinklein social channels and regional touchpoints . New styles are now available in Calvin Klein stores and online across Asia.
ABOUT CALVIN KLEIN.:
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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