Calvin Klein And Jung Kook Recast The Brand's Icons With New Collaboration
The limited-edition Jung Kook for Calvin Klein capsule brings the brand ambassador and pop royalty's rebellious style to hero Calvin Klein silhouettes
Calvin Klein, Inc., part of PVH Corp., today announces Jung Kook for Calvin Klein, a limited-edition capsule in partnership with global brand ambassador and pop royalty Jung Kook, marking his first fashion collaboration. Building on the brand’s long-standing ambassadorship with the artist, the capsule reimagines Calvin Klein’s brand-defining essentials through the lens of Jung Kook’s personal style, merging the brand’s distinct design language with his rebellious edge.
“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand’s iconic style, and it’s been exciting to work with Calvin Klein in this more personal, creative way,” said Jung Kook. “As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein’s design expertise to leave my mark on every piece. This capsule feels authentic to my style and my love of riding and is a meaningful way to shape something lasting through design and storytelling.”
Blending biker attitude with Calvin Klein’s storied design codes, the men’s and women’s 20-style capsule infuses the brand’s icons with Jung Kook’s authentic style. Rooted in underwear and key denim silhouettes, including the 90s trucker jacket and 90s straight and low-rise baggy styles complemented by graphic tees, sweatshirts and a racer jacket, the capsule’s attitude and worn-in edge is further reinforced with distressed denim accents and racing stripe details. Throughout, personal and elevated details – special logo branding, interior woven labels, hidden embroidery, Jung Kook-inspired graphics and custom denim washes, as well as exclusive packaging – add depth and collectability.
“This collaboration brings together two cultural forces at full power, combining the unmistakable influence of Jung Kook with Calvin Klein’s iconic brand codes to create something with real impact,” said David Savman, Global Brand President, Calvin Klein. “Through Jung Kook's lens, we’re able to express a more personal side of the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein aesthetic. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.”
The collaboration launches with a cinematic campaign that captures Jung Kook’s magnetic energy and rebellious spirit through a biker concept that takes cues from his passion for motorcycles. Dynamic portraits and a series of trailers shot by Alasdair McLellan portray Jung Kook as a modern icon embodying the freedom of the open road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein’s confident point of view.
Jung Kook for Calvin Klein will be available in the Philippines at Calvin Klein Shangri-La Plaza Mall, Level 2, Main Wing beginning May 20, 2026. Customers may start queueing at 8:00 AM. Mall opening hours begin at 11:00 AM.
Limited-edition men’s and women’s underwear styles will be available exclusively at Calvin Klein’s Harajuku, Soho and Champs-Élysées flagship stores. Jung Kook for Calvin Klein bespoke retail pop-ups in Los Angeles, Singapore, Thailand, Sydney, Melbourne, Taiwan, Malaysia, ShenZhen, ChongQing and Shanghai will further bring consumers into the world of the collaboration. Posters inspired by the campaign will be available at the pop-ups and participating stores as a collectible gift-with-purchase.
Campaign Credits: Directed and photographed by Alasdair McLellan
Editorial Credits: Jung Kook for Calvin Klein
ABOUT CALVIN KLEIN.:
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands – CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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