Burberry Summer 2024 Campaign

Introducing Burberry Summer 2024 by Daniel Lee—an exploration of lightness and sensuality.

A series of portraits, shot in Jamaica, capture a sense of summer outdoor living.

Burberry icons evolve. Built upon the foundations of our brand heritage, signifiers feature across garments and accessories. The knight clip, shield, and ‘b’ buckles are prominent in print; English garden flowers and summer fruits are printed or embroidered.

Trench coats are reimagined for summer: gabardine is light, evoking a sense of easy elegance—belted at the hip or oversized.

New bags, Horn and Swan, are introduced. Snip, Knight, and Shield return.

‘Shooting our summer campaign in Jamaica was obvious choice as we celebrate the rich culture and influences that make up Britishness today. My youth in Northern England and adulthood in London has been surrounded by creativity and diversity—our biggest pride in modern Britain.’

Cast: Abi’Gail Lloyd, Chey Carty, Damany Gayle, Drucillah Campbell, Finley Prentice, India Rawsthorn, Jaden, Kai Newman, Karen Elson, Malachi Sule, Mayowa Nicholas, Oisin Murphy, Peng Chang, Sang Woo Kim, Selah Mchail, Sheldon Shepherd, Sister Nancy, and Taylor Gordon Bruce.

Creative Direction by Daniel Lee

Photography and film by Tyrone Lebon

In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.