Burberry Reveals Its Spring/Summer 2022 Campaign
“The Spring/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes. I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus’ pure youthful energy with Chris Rhodes’ raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening.”
Today, Burberry reveals its Spring/Summer 2022 campaign, exploring the power of self-expression.
Embodying the house’s code of duality, the menswear and womenswear collections are captured from multiple perspectives. Individual artistic interpretations forge a bridge between two photographers. Raw studio shots by Mert and Marcus are contrasted with intimate, candid shots by photographer Chris Rhodes, taken backstage at the Spring/Summer 2022 presentations. The differing perceptions allow the collections to transfigure in their different viewpoints.
Burberry’s Spring/Summer 2022 collections by Riccardo Tisci, further explore the idea of identity with narratives around femininity and masculinity, emphasising fluidity and the power of self-expression. The collections challenge the traditional, iconic silhouettes that are deconstructed and rebuilt in strong and striking silhouettes and the collections brim with a sense of youthful and sensual energy.
The campaign plays on the collection’s themes, capturing a union of models together in harmony and focusing on bold shapes and details. An embodiment of a confident attitude – freedom of expression, strength and power.