Burberry Celebrates Mother’s Day With A New Campaign & Gift Edit
Burberry marks Mother’s Day with a celebration of family – where heritage, love and style are passed from one generation to the next. Starring Patti Hansen alongside her daughters Alexandra and Theodora Richards, and their children, the campaign captures the beauty of motherhood through intimate family portraits and moments shared together.
Longtime friends of the house, members of the Hansen and Richards families have featured in previous Burberry campaigns, including Patti Hansen for Spring/Summer 1998 and Alexandra Richards for Spring/Summer 2007.
Gifts in a soft palette of beige and pink are crafted to last and be passed on. Timeless Burberry outerwear is recast to contemporary silhouettes, from the neat-and-narrow Summerside trench coat, debuted on the Summer 2026 runway, to the cropped Mayfair in lightweight tropical gabardine. Classic quilted jackets are shaped to a slim fit with a corduroy collar and archive Burberry Check lining.
In accessories, the Cotswolds tote and Note bag combine leather craft with touches of beige Burberry Check, while compact vanity bags are finished with the signature Knight stamp. Soft textures complete the collection, from wool cashmere capes woven with tonal house codes, to silk bag charms and scarves in a watercolour-effect check.
Complimentary personalisation offers a thoughtful finishing touch to soft cashmere sweaters – embroidered with up to three upper or lowercase letters in a choice of colourful threads.
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, and Nustar Resort & Casino. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI