Bershka AW19

Three of the Asian artists with the greatest projection of the moment, were chosen to present the new AW19 campaign of Bershka through a shoot that took place in Tokyo. In addition, an event was held to present the collection where all three artists sang live some of their solo hits plus “Summertime”, a song collaboration with all three artists.

Summertime
Every year, skincare and makeup brand Shiseido ties up with emerging artists for a collaborative song for its Anessa product line. This year’s song “Summertime” is a project by artists RIRI, KEIJU and Nariaki Obukuro. This unit was brought together just for this musical collab and has been gaining attention with a cover by Taiwan-based artist Julia Wu.

With Obukuro as the producer, teenage diva RIRI and stylish rapper KEIJU, the unit released the most elegant and pop summertime tune.

About JULIA WU
Like many of her contemporaries, Julia began her music journey on the Internet. Having played the piano since the age of 3, the Hainan-born singer moved from Shanghai to Australia at aged 8 and later attended Berklee College of Music on scholarship at age 17. As a college student, she began singing covers on YouTube and found her producer over the Internet in 2012. They began collaborating online and she debuted on the soundtrack of Tiny Times 1 & 2, one of the highest grossing films in China’s motion picture history. After that, her performance on Australia’s X factor went viral and she was one of two leads in the Korean reality drama Miss Korea. Prior to her graduation at Berklee, she collaborated with China’s Panta Q.

She moved to Taipei in 2016 and debuted the same year amassing popularity as an R&B singer, a rarity in the Chinese music industry. Within a year of arriving in Taiwan, she had become of the fastest growing stars in Mandopop, topping major charts and winning numerous awards. Her high velocity career is deeply rooted in the indie nature she and her management team have operated, using data informed decision making and agile pivots to constantly release tons of music into vastly diversifying Chinese market. In her short yet high velocity career of three years, she has released two albums “1:28” and “1994” and countless singles and collaborations. She has also picked up numerous music awards in the region as well as collaborated with major brands including Vogue, Volkswagen, Toyota and a viral performance remix of “Faded” with Alan Walker.

About RIRI
RIRI Born in 1999 (Japan)
RIRI started out with producers in L.A. at the age of 16 with the goal to become a world-famous artist and becoming the first Japanese to win the Grammys for 4 major categories. Her indie release “RUSH” was picked up as promising newcomer on various streaming services and scored the top position on the iTunes chart.

She made her major debut in February 2018 with her first album called “RIRI”.

The album was powerplayed on 47 stations nationwide and the live concert marking the release sold out. She received a cover request from DJ/Producer ZEDD for his hit song “STAY” and they performed together on live streaming.

November saw the release of her second album “NEO” and she made her first tour in 8 venues around the country between January and February 2019. She went on to sing the official Japanese version of the song “Circle of Life” from The Lion King which hit the theatres in August.

About KEIJU
Rapper KEIJU is a member of HIP HOP group KANDYTOWN, made up of 16 individuals who are rappers, track makers, DJs, and video directors. His strong presence is marked by his photogenic looks and mellow voice. In 2017 he made history in the Japanese hip hop scene working with artists such as tofubeats with “LONELY NIGHTS feat.YOUNG JUJU” and Awitch with “Remember feat. YOUNG JUJU”. He was the first of the group to sign as a solo artist with major label SONY Music and on this occasion changed his artist name to KEIJU. In 2018 he released the first single and remix “Let Me Know” from Sony Music. In February 2019 he released his EP “heartbreak e.p.” (In May he released a deluxe edition CD which included unreleased songs and new mixes.) In April KEIJU released a collaboration project with singer RIRI called “Summertime” which was produced by Nariaki Obukuro for the Shiseido Anessa TV commercial.

WOMAN COLLECTION
For her, grunge, goth and fierce femininity are all having a moment. The 90s are once again the perfect setting for this season's trends. This can be seen in the wide volume of jeans, bomber jackets and platform boots. The Gothic look (a cult trend in the 90s) is made up of two colours -white and black and is mixed with utility multi-pocket garments.

Paris, the city of lights, serves as the inspiration for the chicest looks for the most feminine and daring women. Houndstooth combined with shades of pink, maxi headbands with pearls (a key item this season) and platform boots are the perfect combinations.

And for those who dare to sport the coolest pieces, denim comes in different combinations to create looks oozing with personality. This season, grey jeans are the undisputed king, as well as wide fits with attached belts for a more feminine silhouette. Voluminous sleeves and a crystal effect in the accessories will give that extra special touch— long live rhinestones!

Scandi-cool street style also features sportswear classics like puffer jackets, joggers and knit jumpers redone in pastel colours and put together in an ultra-feminine way. 


MAN COLLECTION
For him, a season full of colour awaits (not so typical in this period), with all kinds of plaids, including all-over and on outerwear, that will make all the difference.

Technical fabrics are back with a vengeance, with nylon used in jackets, as well as in garments like trousers and in accessory details. Get ready to mix up urban-looks with natural tones and contrasting bright colours. The result? The look for the man that everyone wants to follow. And don’t forget to wear some chunky shoes!

We’re going XL on the 90s with oversized t-shirts, all-over print dungarees, and oversized plaid shirts styled with plaid trousers. Don’t be afraid to mix and match!

If you are of the noughties, you will just love the trends from that period. Inspired by the tech world, we’re seeing computer-inspired graphics, worn-in and washed-out fabrics and rubberised logos. And if you’re not up for going extra, casual looks feature cosy pieces in natural tones, plus chunky loafers and military-style boots.

Also check out the Billie Eilish X Bershka Collection here: https://ssilife.com.ph/blog/billie-eilish-x-bershka