Beauty Bar Celebrates 16 Years Of theBalm With New Products

theBalm Cosmetics boasts a complete line of makeup, skin care, hair care, and nail polish. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company’s wearable colors and fantastic formulas allow women to release their inner artists so they can look and feel fabulous. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too. Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to create makeup and started mixing in her kitchen.

“I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist, and designed a website,” said Shipman.

She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents…and theBalm was born. Fast forward years later, you can now find theBalm’s Paraben and Cruelty-Free products worldwide.


theBalm of Your Hand Greatest Hits Vol. 2

Introducing In theBalm of Your Hand Greatest Hits Vol. 2, the second edition of our coveted all-in-one face palette. This all-inclusive must-have features 4 blendable eyeshadows, 3 flattering blush colors, a matte bronzer, and a champagne-hued highlighter. Limitless looks await with everything you need “In theBalm of Your Hand!” Featuring all time favorites and classics in one palette such as: Bahama Mama, Down Boy, Frat Boy, Instain, Mary Lou Manizer, and eye shadow shades from popular palettes such as Nude Dude and Meet Matt(e) Matrimony.


SmokeBalm Vol. 4

Introducing SmokeBalm Vol. 4, an exclusive new eyeshadow palette that’s sure to get you fired up! These blazing shades seamlessly fuse together to add some flare to your look. Featuring a selection of ’spark’ling foiled and matte eyeshadows, you won’t ‘exhaust’ your options!


Meet Matt(e) Hughes Mini Set

Introducing the Meet Matt(e) Hughes mini set from theBalm Cosmetics, featuring six brand new shades of our truly loyal liquid lipstick. Whether you’re single and ready to mingle, or dedicated to finding “the one,” this limited edition kit is the perfect ‘matte‘ch-maker!

A truly loyal long-lasting liquid lipstick, Meet Matt(e) Hughes boasts a long-wearing formula that has a comfortable matte finish with no commitment issues. These liquid lipsticks are stuck on you without feeling clingy!


Girls’ Getaway Trio

Get away in style with the Girls’ Getaway Trio, an exclusive long-wearing bronzer/blush new cheek palette from theBalm Cosmetics. Featuring three flawless, fade resistant blush/bronzers, Balm Springs, Balm Beach, and Balm Desert, this palette is ‘shore’ to be your first resort.

Balm Springs: Drive your beauty routine into full swing with Balm Springs® – a new long-wearing blush from theBalm® Cosmetics. This earthy rose shade complements all skin tones. The talc-free, fade-resistant formula is perfect for hot days and even hotter nights.

Balm Beach: It’s time to sit back and relax with theBalm Cosmetic’s staining powder blush, Balm Beach! This warm-neutral toned blush is perfect for a nude, sun-kissed look or to complement a smokin’ hot eye or bold lip. With a satin-matte finish, it’s smooth sailing for all skin types. Balm Beach offers a flawless, fade-resistant formula, which means you can take your look from surf to turf without any touch-ups!

Balm Desert: Take a dip into Balm Desert, a gorgeous staining powder blush and bronzer from theBalm! This long-wearing, fade-resistant formula is all you need for a natural, “just got back from vacation” dash of color.


Highlite N Con Tour Palette

Steal the spotlight with theBalm’s Highlite N Con Tour Palette which includes four highlighters, two contours, one blush, and one bronzer. This highlighter and contour palette will make you feel like a true rock star with its band themed design. With these eight chart-topping contours and highlighters, you are sure to steal the spotlight. We’ve made a ‘concert’ed effort to ensure this palette contains everything you need to emphasize and define your finest features. TheBalm Highlite ‘n Con Tour Palette is designed to let you steal the spotlight! This complete highlight and contour kit has everything you need to make your finest features the star of the show. Four shades of matte and shimmer powder highlighter are ideal for emphasizing cheekbones, highlighting the brow bones, tip of nose, and cupid’s bow to add dimension to your face. Four contour or cheek powders are perfect for adding depth to or a pop of color. Use on the hollows of cheeks, temples, and around the jawline for extra depth. Now just take a moment to admire your flawlessly sculpted base!

BeautyEric Pabulayan