Ariana Grande X Swarovski Capsule Collection Unveiled
Swarovski today unveils its first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande.
Co-created by the pop icon and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music, reflected in musical notes and hearts.
Channeling Ariana’s radiant spirit and infused with Swarovski’s joyful extravagance, the 16-piece collection translates musical symbolism into delicate yet striking pieces that put the shining beauty of clear crystals and delicate crystal pearls center stage.
Crafted with spellbinding savoir-faire, the Ariana Grande x Swarovski Capsule collection includes bracelets and earrings inspired by musical notes fashioned from a continuous flow of flawless crystals in a variety of cuts and settings, a whimsical tiara, and a showpiece heart pendant. The result is a timelessly elegant capsule collection that is both modern and ultra glamorous.
Giovanna Engelbert commented: "Working with Ariana has been a dream. Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide. This collection stands as a testament to the power of creative synergy between iconic style and timeless elegance, principles that I hold dear as a creative director."
Ariana Grande commented: “I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna. I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."
In the accompanying campaign, lensed in black and white by legendary fashion photographers Mert and Marcus, Ariana radiates pure star power, evoking the glamorous allure of Old Hollywood.
The Ariana Grande x Swarovski Capsule collection launches globally in all Swarovski stores, and available online via Trunc.ph, Rustans.com, and Zalora PH from January 30, 2025.
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ABOUT SWAROVSKI
Masters of Light Since 1895. Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu. Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Central Square, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia. Visit ssilife.com.ph or follow @ssilifeph and @rustanph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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