Aria d’Italia

Aria d’Italia is a project celebrating contemporary Italian lifestyle and its values - talent and passion for quality in every aspect of life, from the pleasures of the table to art, a taste for Italian conviviality and loving care of traditions. A harmony in thinking and doing, that goes beyond nationality and can be embraced at all latitudes.

 

In eight keywords Aria d’Italia, tells the personal and professional stories of young artists, businesspeople and craftsmen who represent a passion for the essence of Italian culture and identity.

 

The project will be unveiled on different platforms. It will be released chapter by chapter, through videos and photographs on Tod’s digital channels in the form of a documentary in installments. A true visual journey into the feeling of a new generation of Italians, full of creativity, able to reinvent heritage through innovative entrepreneurial and artistic ideas.

 

In September, the words and pictures of Aria d’Italia will be put together in a book published in association with Rizzoli International.

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