The Iconic BOSS Logo

Revival of Success: Our product Statements for Fall/Winter 19 focus on the successful revival of the Gold Capsule introduced in Fall/Winter 18. Classic styles of the collection elevated with Gold details become a must have for this season. 

Logomania has been a design element for the athleisure wear by BOSS for seasons. Each season we aim to transfer the logo in different collection theme based artworks. Different sizes and positions as well as versatile printing techniques, such as embroideries or embossings, show our competence and versatility in this product segment. 


This season, our new gilded collection takes centre stage. 

However, it’s not just T-shirts and sweaters that are getting the gold treatment; metallic lettering is seen on everything from jersey shorts and polo shirts, to quilted vests and sporty sneakers.

A Style Signature

No casual wardrobe is complete without our classic double-faced logo sweaters, updated this season in a range of signature colours. Add some impact to your off-duty looks with this iconic piece.

This Season’s Standout

A new season, a new interpretation of our classic logo sweater. Oversized in shape and adorned with the BOSS motif across the front and back, this is the most statement-making style of this season’s line-up. Wear it with denim on the weekend, or over sportswear for the gym.