Zara Philippines Presents Its Most Advanced Store Concept in TriNoma
Zara Trinoma reopened last May 15th as the most innovative store to date of Zara Philippines. It features a renewed image, new product display areas, and highly efficient technology to ensure the very best in customer service quality.
With more than 1,300 sqm. of retail space, the newly refurbished store displays women's, men's, and children's fashion collections in an architectural concept produced entirely by the Zara Architecture studio. The interior space has been designed as a large, clean, and neutral retail space to highlight the different collections on display.
With this new retail concept in Trinoma, Zara seeks to offer customers a unique fashion experience integrated with the online platform so that they can interact with the brand at any time and on any device. The store incorporates the latest technology from Zara's platform of integrated physical and online stores, offering customers the option to browse the store of their choice online, consult stock availability, shop online, and collect their purchases in just two hours.
Zara TriNoma offers these features:
Fitting room reservations via the Zara mobile app.
Item Locator Map via the Zara mobile app.
Express pick-up is available via the Zara mobile app.
A dedicated space for online order collection
Advanced Self-checkout area
Fitting room screen out
These new features represent another step forward in the Inditex Group's online and store integration strategy, boosted by the development of its own distinctive technological ecosystem: Inditex Open Platform. This proprietary, open, and modular digital architecture means we can move forward in real-time customer adaptation, offering customers a new experience in both fashion and brand.
IN-STORE SUSTAINABILITY
In line with Zara's commitment to sustainability, Zara Trinoma has some of the most advanced environmental eco-efficient systems and qualifies for the BREEAM seal, a European certificate for sustainable construction.
The measures adopted in this new store can be seen in the efficiency of the heating and cooling systems, LED lighting to save more energy, and the use of more environment-friendly materials, among others.
The store is connected to the internal Inergy platform, which monitors the efficient consumption of the store's air conditioning and electricity installations to optimize their management, identify the most efficient systems, improve maintenance, and help define strategies to reduce energy demand.
Zara works continuously to integrate sustainability into its teams' daily decision-making by means of a holistic roadmap that includes objectives for every phase of the value chain. It also develops reuse and recycling programmes to promote the circular economy and reduce the generation of waste and the first-time consumption of raw materials.
Zara's commitment is that at least 50% of the garments it sells will be manufactured under its Join Life standard; the standard labels garments produced with more sustainable materials and processes.
In the Philippines, Zara is exclusively distributed by International Specialty Concepts, Inc., a member of SSI Group, Inc., Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.