The VERSACE Mercury Sneaker Arrives In Fortnite
By bringing the new Versace Mercury into the virtual world platform Fortnite, Versace has cemented the sneaker’s status as a ‘future artifact’. The integration into the popular Fortnite Creative map Murder Mystery launched today.
With music from Versace’s Official Mercury Spotify playlist
Following the launch of their new Versace Mercury sneaker last month, the luxury fashion House has continued its innovative streak by entering the gaming and virtual world space. Versace has landed in Fortnite to immerse players in the world of the Versace Mercury and give them the exclusive opportunity to wear the sneaker in-game for a limited time. From today, players of Murder Mystery, one of the most popular Fortnite Creative maps on the platform will be able to explore an archaeological dig site and compete to be the first to find the sneaker, a digital treasure that will provide them with special in-game rewards and throw players into the spotlight for their round.
As a prelude of the Murder Mystery integration, renowned variety streamer Agent 00 will be hosting a Twitch stream and giving his viewers the chance to win a real pair of the Versace Mercury sneakers.
As a testament to innovative craftsmanship, the Versace Mercury harmoniously blends futuristic advancements with the timeless sophistication of Versace’s heritage. The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support.
By bringing this innovative new sneaker into Fortnite, following a Snap AR experience and Bitmoji digital collection in June, Versace shows a continued commitment to virtual worlds and the value of digital fashion items within them. Platforms like Fortnite represent a new medium for communication where brands can convey their story and visual identity in immersive, gamified, and social ways while giving players relevant rewards that enrich their experience, whether that be through gameplay
In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at The Mall at NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI