The Cat's Out Of The Bag At Tory Burch Pop-Up In Landmark Hong Kong
Unique concept features the work of German photographer Walter Schels.
Tory Burch has unveiled a unique pop-up at LANDMARK Hong Kong, the luxury shopping destination located in Central Hong Kong. The concept shop features the work of German photographer Walter Schels, whose animal portraits appeared in Tory’s Resort 2024 collection and now in a limited-edition capsule collection available at the pop-up store. The brand celebrated the opening with a special event on August 26th. Guests included Yuqi Song from K-pop girl group (G)I-DLE, famous Thai actor Hirunkit Changkham (Nani), Day from Hong Kong girl group Collar, Hong Kong singer Kayan9896, Moon Tang and more.
From today and continuing through January 31, 2025, a large-scale image of Schels’s portrait of a cat, mid-meow, repeats along the interior walls of the pop-up, located on the second floor of the LANDMARK Atrium. The images create a dramatic backdrop for a curated assortment of pieces from the capsule with ready-to-wear, footwear, and accessories featuring the same Schels’s cat photo print. Bringing a touch of Los Angeles, Shanghai, Paris, and Tokyo to Hong Kong, the pop-up nods to similar concept stores the brand has recently opened in these iconic fashion cities. Tory created the original concept in collaboration with Humberto Leon; the co-founder of Opening Ceremony and former co-Creative Director of Kenzo, Leon began his career in visual merchandising.
The recurring cat image on the walls and fitting-room curtains at the pop-up juxtaposes a shag carpet covering the floors, ledges, ottomans, and display tables, designed to mimic a cat tower. Humberto also commissioned artist Aranza Garcia of Chuch Estudio in Merida, Mexico to create a series of pink ceramic pedestals which are positioned in two clusters of six. Items from the capsule as well as the Tory Burch Fall collection are displayed on the pedestals or nestled into the shag-covered ledge and on hanging shelves.
Tory discovered Schels’s work years ago and was immediately drawn to his animal portraits. “There’s a human element to Walter’s photographs, in the way he looks at the animals and they in turn look back,” she says. “He gives animals the same respect as humans, highlighting their unique personalities and emotions.”
Schels is known for his tender, yet penetrating portraits of artists, celebrities, and politicians, and has captured young people in the process of transitioning. He began photographing animals when he was a young boy. “Animals were my friends as a child; I felt close to them,” Walter says. “Animals don’t disguise themselves. An animal doesn’t ask itself, ‘Am I beautiful?’ It has no sense of shame. It is just the way it is.”
“The pictures are so arresting. They stop you in your tracks, and you question them,” adds Humberto. “I know Tory is a lover of the arts, so I wanted to incorporate that. I wanted it to feel like walking into an exhibition. There are few elements, but they are all strong.”
Tory Burch Landmark Pop Up Store
Address: Shop 215, 2/F, Landmark Atrium, Central
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In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-La, Power Plant Mall, Rustan’s Cebu, and NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
ABOUT TORY BURCH
Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces. As a designer, Tory draws inspiration from art, her family, and women globally. Her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is Tory’s guiding principle, underpinning her design philosophy and driving the work of the Tory Burch Foundation. Tory launched the Foundation in 2009 to empower women entrepreneurs by providing access to capital, education, and community.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
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