Tommy Jeans Launches Capsule Collection With Myne

Blending Tokyo street style with classic American cool, the collaboration is inspired by youth culture with a modern edgy twist.

AMSTERDAM, THE NETHERLANDS (September 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces our first collaboration with Tokyo streetwear brand MYne. The collaboration intermixes our brand’s playful American cool with MYne’s irreverent aesthetic, to celebrate self-expression through culture, music and art.

Fusing our modern twist on heritage with MYne’s celebration of Tokyo street culture, the capsule collection offers an irreverent take on streetwear staples. The nine-piece menswear and womenswear capsule includes classic denim; prints with both brands’ logos; a ‘90s-inspired regatta jacket; a rugger shirt with asymmetrical sizing and color scheme; and a crewneck sweatshirt adorned with a varsity-style logo. Details include a reversed front and back design, color-blocking and finishes in our signature red, white and blue palette. 

The campaign visuals feature actors Yuto Isomura and Kaito Yoshimura, model Sharar Lazima and rappers PECOLI, Yo-Sea, and LINNA. MYne designer Koji Kamiya has close ties to the Japanese street scene, connecting us to the direct community and building on our commitment to celebrating diversity and inclusion. 

The collection will be available at select TOMMY JEANS stores, MYne’s directly-managed stores and online at tommy.com from September 22nd, 2022.

Friends of the brand are invited to join the community and conversation through #TommyJeans, @TommyJeans and @myne.official .

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.

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